William Shakespeare s Romeo And Juliet - 1110 Words

In New York City in the 1950s, Tony, a former member of the Jets gang finds love with Maria, the younger sister of the powerful Bernardo who leads the Puerto Rican Sharks gang. Before they realized it, they had found themselves in a mess that leads to a massive fight between the rival gangs and ultimately ends with the death of Tony. The police arrive to arrest the killer and the gangs decide to make peace with each other (www.britannica.com). Sound familiar? The musical described is better known as West Side Story, one of the many adaptations that were based on one of Shakespeare s legendary plays: Romeo and Juliet. Themes such as love, commitment, hatred, and much more can be seen in both plays. Shakespeare’s greatest works have been†¦show more content†¦Here’s drink - I drink to thee,† (4.3.58). Juliet’s love for Romeo causes her to hurriedly gulp down the potion without a second thought as she ignores her worries. Whether or not she cared about her future, she does not think through the consequences of Romeo hearing about her death. From this context, Juliet makes the irrational decision of drinking a mysterious substance just for a chance to be with her love. Shakespeare wants the reader to understand this, and come to the conclusion that it’s better not to take love so passionately and tone it down a bit so that lovers can make rational and logical decisions for themselves. In addition, Juliet wakes up from her sleep when the potion wears off, and comes to find Romeo lying beside her. Emotionally dazed, she exclaims, â€Å"This (Juliet’s body) is thy [dagger’s] sheath / ... [so] let me die,† killing herself with the dagger (5.3.169-170). Juliet does not spend a moment on considering the possibilities for a life without Romeo as she is drowning in emotions for her dead love. With one pierce through her heart, she makes the reckless decision to end her life, purely out of intense love for her Romeo. If Juliet hadn’t been as extreme with her love with Romeo, she would have been more calm and rational and may not have even taken her own life as a result. Being too

Link Antiretroviral Therapy Centre Health And Social Care Essay Free Essays

string(203) " tested interview agenda was administered to enter the cost and clip spent on the twenty-four hours of the visit to associate and nodal antiretroviral therapy Centre by people on antiretroviral therapy\." Peoples populating with HIV/AIDS face a major economic load on themselves every bit good as their households. This economic load put their households into vulnerable state of affairs by doing them to sell their assets and utilize their economy which in bend puts them in debt. If this economic load can be reduced, PLHA will hold important decrease in mortality and morbidity and their households can populate their lives with less problem and jobs. We will write a custom essay sample on Link Antiretroviral Therapy Centre Health And Social Care Essay or any similar topic only for you Order Now Aim and aims: To cognize the benefits received by people populating with HIV/AIDS and go toing Link ART Centre in Karkala and Kundapura taluk of Udupi territory which includes their outgo of cost and clip while on ART on a regular basis. This survey besides includes appraisal of services provided by link ART Centre. Methodology: There were entire 154 survey topics interviewed with a pre tested interview agenda inquiring them about their cost and clip outgo while taking ART from link ART and nodal ART Centre. Servicess provided by the Link ART Centres was besides assessed as portion of the benefits of people and compared with guidelines given for running Link ART Centre by NACO, India. Consequences: A cost minimisation analysis was done with a conjectural scenario of Link ART absence and presence. It was found that there was a great decrease in cost and clip outgo of clients since they have started coming to associate ART Centre. Mean ( Std. Dev. ) cost spent by clients in the instan ce when nexus ART was unavailable was Rs. 2462.00 ( Rs.1752.43 ) and in the instance where nexus ART was available was Rs. 1134.90 ( Rs. 1548.98 ) . Median clip spent by clients in instance when nexus ART was unavailable was 20 hours and in instance when nexus ART was available was 40hours.These two cost and clip was compared and tested with Wilcoxson mark rank trial and found to be important ( p= A ; lt ; 0.001 ) in both clip and cost analysis. Health service appraisal found out that both link ART Centre have some substructure and human resource demands to be fulfilled. Drugs handiness and research lab services are good under state of affairs and working harmonizing to guidelines. Decision: Link ART Centre was an first-class measure taken by the NACO with Government of India. It helped a batch of PLHA to salvage their clip and cost on going and other outgos. Link ART centres gives chance to primary wellness attention system to include HIV/AIDS in their precedence country by deconc entrating ART Centres as drug distribution Centres. Link ART centres reduced a great burden of clients coming to ART Centres every month. Clients can besides be attended good when the instance burden on each counselor is non more. Important demands of the Centres need to be fulfilled to give better services to the clients go toing link ART Centre. Introduction When HIV/AIDS was first recognized in 1981, few would hold predicted that it would intensify into a modern twenty-four hours pestilence, with over 33.3 million person infected worldwide.1 The most advanced phase of HIV infection is acquired immunodeficiency syndrome ( AIDS ) . It can take 10-15 old ages for an HIV-infected individual to develop AIDS ; antiretroviral drugs can decelerate down the procedure even further.2 Antiretroviral therapy ( ART ) has been proven to be extremely effectual at cut downing HIV/AIDS-related morbidity and mortality. 4-8 Standard Antiretroviral Therapy ( ART ) consists of the usage of at least three Antiretroviral ( ARV ) drugs to maximally stamp down the HIV virus and halt the patterned advance of HIV disease. Huge decreases have been seen in rates of decease and agony when usage is made of a powerful antiretroviral regimen.2 Art Centres were started by Government of India in April 2004 with 8 Centres across the state. In a phased mode it was up scaled to 250 Centres all over the state. These Centres in all over the state provide free ART to more than 300,000 grownups and 40,000 kids. The ART Centres are located chiefly in Medical Colleges, Tertiary Hospitals and District Hospitals in some provinces. As a consequence, many a times, patients from fringe have to go long distances to make the ART Centre. As the intervention is life-long and drugs are provided one time a month, it means the patient has to come to ART Centre every month for remainder of his life, even when he is stable on intervention. This may take to losing of visits, peculiarly when patient is going or is otherwise feeling healthy. Besides monthly visits lead to batch of haste at ART Centres, taking to long waiting hours and incommodiousness to patients. The monthly visits may besides imply the patient ‘s stay in the metropolis taking to escalation of costs in add-on to go cost. Many a times these costs may be more than cost of drugs that patient is provided. All these factors have been perceived as possible barriers to an optimum attachment for ART. To minimise the travel demand for the patients stable on ART, it is envisaged to hold authorized Drug Distribution Centres that are called Link ART centres located near the patient ‘s abode. These Centres will be linked to a Nodal ART Centre within accessible distance. Link ART centres was started with the aims to incorporate ART services with the Primary / Secondary Health Care system, to construct the capacity of the wellness attention staff at the Primary Health Care Level in ART intervention, to increase the entree of ART services to the people populating with HIV/AIDS ( PLHA ) , to better the attachment of patients to ART, to cut down the travel cost and travel clip of PLHA to entree services and to cut down the burden at the Nodal ART Centre. Materials and Methods A cross-sectional survey was conducted to understand the benefits received by people populating with HIV/AIDS go toing link antiretroviral therapy Centre in Karkala and Kundapura link antiretroviral therapy Centre of Udupi territory. A pre tested interview agenda was administered to enter the cost and clip spent on the twenty-four hours of the visit to associate and nodal antiretroviral therapy Centre by people on antiretroviral therapy. You read "Link Antiretroviral Therapy Centre Health And Social Care Essay" in category "Essay examples" Data was collected and analyzed utilizing SPSS ( version 16 ) bundle and Microsoft Excel 2007. Consequences Table I depicts that in Kundapura link ART Centre there were 117 participant ‘s registered and out of them 101 ( 86.32 % ) clients are taking ART, 2 ( 1.71 % ) of the clients were loss to follow-up, 12 ( 10.26 ) clients shifted back to nodal ART Centre due to Opportunist Infections, personal jobs and 2 ( 1.71 % ) deceases were reported. In Karkala link ART Centre at the terminal of July 2011 there were 37 clients registered, out of them 35 ( 94.6 % ) clients are taking ART, 1 ( 2.7 % ) of the client was loss to follow up, 1 ( 2.7 % ) client was shifted back to nodal ART due to timeserving infection ( TB ) and no deceases were reported. Table Two shows that 124 ( 91.2 % ) participants were passing less than 1750 Rs per annum on going to ART Centres. This outgo includes travel charges of 12 visits to associate and 2 visits to nodal ART Centre. Table Three shows that 109 ( 80.1 % ) participants did non passing on nutrient on the twenty-four hours of travel to associate ART Centre and 17 ( 12.5 % ) of participants are passing about 265 to 530 Rs per annum on nutrient. Table Four shows that 37 ( 27.2 % ) of participants spent their clip between one hr to 15 hours per twelvemonth on going for nexus and nodal ART Centre, 71 ( 52.2 % ) participants exhausted 15 to 30 hours on going while 18 ( 13.2 % ) participants spent 30-45 hours of their clip on going. It was besides noticed that average clip spent on going to associate and nodal ART Centre per twelvemonth was 20 hour. Table Volt shows that there was a important difference ( p= A ; lt ; 0.001 ) in the cost when nexus ART is available and non available was compared at 5 % important degree. Average cost spent when nexus ART was available was Rs.1134.91with standard divergence of 1548.98 and average cost spent when nexus ART was non available was Rs. 2462.06 with standard divergence of 1752.43. Table VI depicts that there was a important difference ( p= A ; lt ; 0.001 ) in the cost, when nexus ART is available and non available was compared at 5 % important degree. Median clip spent when link ART was available was 20 hours ( 25th percentile 15 hours and 75th percentile 29 hours ) and average clip spent when link ART was non available was 40 hours ( 25th percentile 33 hours and 75th percentile 72 hours ) Discussion A cost-minimization analysis ( CMA ) steps and compares input costs and clip, and assumes results to be tantamount. In this survey cost and clip spent by the clients go toing link ART Centre was measured with doing an premise of equal result i.e. in this instance is drug distributing to the ART clients. There were batch of cost effectivity surveies conducted on ART for HIV/AIDS and it was proved to be really cost effectual. ART has been proven to be extremely effectual at cut downing HIV/AIDS-related morbidity and mortality. 4-8 In India ART is provided free of cost in selected authorities wellness attention Centre named as ART centres. Most of these Centres are located in territory central offices hence clients need to go to these Centres every month to roll up their medical specialties for life long. Due to regular traveling to these Centres there is immense sum of out-of-pocket outgo on these disbursals from the clients which causes economic load on household.18 This economic load leads the household to run on crises, they start selling their assets and salvaging and in bend seting households in debt which may worsen preexistent poverty.21 Studies proved HIV/AIDS in India causes major economic load on households even when drugs are provided free of cost to the clients due to immense out-of-pocket outgo on transposing to take the drugs.25,26 To get the better of the burden Government of India and NACO started periphery drug distribution Centres called link ART Centres which was located in fringes of territ ory central office. So that, it will be less clip and money consuming for the clients to go to the Centres located near to their houses. This survey is based on the cost minimisation rule to warrant the construct of link ART Centre as the right pick of intercession to minimise the load on the households with people populating with HIV/AIDS. Out of Pocket outgo There is immense sum of decrease in out of pocket outgo of money and clip being saved due to opening up of link ART Centre. The magnitude of clip and money saved can be utilized with more productive work and that money can be used in bettering wellness of the person and household. After link ART was opened many of the clients do n’t hold to take leave from their occupation and come to take their medical specialties. Many people are day-to-day pay worker and if they take off from occupation that twenty-four hours salary will be cut. Now, as link ART is opened they come during their tiffin clip to roll up their medical specialty without taking off from work. It was found in the survey that few of the kids ‘s parents died with AIDS and now either their household member or relations are taking attention of those kids. All the disbursals of those kids are borne by their defenders and in bend seting their household with economic load. Since the nexus ART Centre has been opened, there is immense sum of decrease in economic load on these households. It was besides found that few grandparents are taking attention of their grandkids and taking them for their medical specialties to Centres. This construct of link ART Centre will cut down their load excessively. Transportation system Cost Most preferred manner of conveyance for the clients to go to associate ART Centre was Public conveyance system i.e. coach. As HIV/AIDS is extremely stigmatising societal job, PLHA do non prefer to utilize the base on balls service as they have to unwrap their HIV position to the conveyance company to acquire the base on balls issued. Food Cost and drug cost Many clients go toing link ART Centre skip their afternoon repast as they do n’t desire to pass some excess money on nutrient. Jumping nutrient can do serious job with their unsusceptibility on interest as they are really vulnerable to many timeserving infection. Clients sometimes have to purchase few medical specialties for their timeserving infection and general jobs. These medical specialties put more economic load on the clients and doing them vulnerable to economic debt. Travel Time Clients had to go a long distance boulder clay link ART Centre was non opened but now people who are shifted to associate ART Centre reported a great decrease in clip ingestion on travel and they can pass more clip on work and with households. Table I: – Associate ART enrollment inside informations Link ART Status Number of Participants Percentage Kundapura On ART 101 86.32 Loss to follow up 2 1.71 Shifted back to Nodal ART Centre 12 10.26 Death 2 1.71 Entire 117 100 Karkala On ART 35 94.6 Loss to follow up 1 2.7 Shifted back to Nodal ART Centre 1 2.7 Death Nothing Nothing Entire 37 100 Table Two: – Outgo on travel by participants per twelvemonth ( n=136 ) Travel cost per twelvemonth ( Rupees ) Number of Participants Percentage A ; lt ; 1750 124 91.2 1750-3500 9 6.6 3500-5250 2 1.5 5250-7000 Nothing Nothing 7000-8750 Nothing Nothing 8750-10500 Nothing Nothing 10500-12250 Nothing Nothing 12250-14000 1 0.7 Entire 136 100.0 Table Three: – Outgo on nutrient per twelvemonth by participants ( n=136 ) Food Cost ( Rupees ) Number of Participants Percentage Nothing 109 80.1 265-530 17 12.5 530-795 6 4.4 795-1060 2 1.5 1060-1590 Nothing Nothing 1590-1855 1 0.7 1855-2120 1 0.7 Entire 136 100.0 Table Four: – Time spent on going per twelvemonth by participants ( n=136 ) Time spent ( Hours ) Number of participants Percentage 0-15 37 27.2 15-30 71 52.2 30-45 18 13.2 45-60 7 5.1 60-75 1 0.7 75-90 Nothing Nothing 90-105 Nothing Nothing 105-120 2 1.5 Entire 136 100 Table Volt: – Wilcoxon mark rank trial for comparing link ART available and unavailable cost spent by the participants ( n=136 ) Class Number of Participants Mean Std. Deviation Percentiles P- value 25th fiftieth 75th Link ART available cost 136 1134.91 1548.98 514.50 783.00 1133.50 A ; lt ; 0.001 Link ART unavailable cost 136 2462.06 1752.43 1356 1812.00 3120.00 Table Six: – Wilcoxon mark rank trial for comparing link ART available and unavailable clip spent by the participants ( n=136 ) Class Number of Participants Median Percentiles P- value 25th fiftieth 75th Link ART available clip 136 20 15 20 29 A ; lt ; 0.001 Link ART unavailable clip 136 40 33 40 72 How to cite Link Antiretroviral Therapy Centre Health And Social Care Essay, Essay examples

A Public Relations Proposal fo Essay Example For Students

A Public Relations Proposal fo Essay A Public Relations Proposal for the American Egg Board, 1997AN EGG IS ALWAYS AN ADVENTURE OSCAR WILDEEggs should be avoided because they are high in cholesterol. This is the biggest MYTH that has cracked the good reputation of the egg in the past years. In 1945, the number of eggs consumed per capita each year was 402. Then the news broke scientists discovered a link between high cholesterol levels in the bloodstream and an increased risk of heart disease. Americans have cut down on their egg consumption fearing negative effects on their health. Fifty years later, in 1995, consumption dropped to 240 eggs per capita. The cracked reputation of the egg is now being patched up. New research is reveals a positive future for the mistreated egg. Furthermore, the egg industry has experienced an increase in production in recent years. In 1995, 174.4 million cases of eggs (360 eggs/cartons in each case) were produced, and in 1997, the number rose to 183.2 million cases. The U.S. egg industry is a major contributor to the nations food supply. In 1996, the distribution into the marketplace of the 177.6 million eggs produced is as follows:53.0% purchased at retail27.9% further processed (used in the manufacturing of products such as cakes, pies, pasta, etc.) for food service, manufacturing, retail and export17.4% for food service use1.7% for exportCholesterol and its link to heart disease have been the biggest detriments to the eggs good name. Nutrition experts recommended a daily limit of 300 milligrams of cholesterol in order to maintain a low cholesterol level. A single egg yolk contains 200 milligram s of cholesterol thereby causing experts to suggest a 4-egg-a-week limit. Since that time, however, changes in expert opinion have come about. Recent research has shown that there are two types of cholesterol: Dietary cholesterol, the cholesterol consumed in foods and blood cholesterol, the cholesterol found in the bloodstream (also called serum cholesterol). Recent studies have concluded that the amount of dietary cholesterol has little effect on the level of blood cholesterol. The culprit is actually saturated fat, a substance that is not abundantly found in eggs. Blood cholesterol can be broken down into two major parts: HDL or high-density lipoprotein and LDL, low-density lipoprotein. HDL, known as good cholesterol, helps move cholesterol back to the liver for removal from the bloodstream. LDL, referred to as the bad cholesterol, helps cholesterol stick to artery walls. Saturated fat raises blood cholesterol and LDL levels more than any other element in the diet. Eating foods like red meat, which are high in saturated fat, strongly affect the cholesterol levels in the blood. On the other hand, eating eggs, which contain The. HDL cholesterol, is less threatening, according to nutrition experts. Studies have shown that many people on a low-fat diet can eat one or two eggs a day without measurable changes in their blood cholesterol levels. The discovery of the differences between the bad cholesterol (HDL) and good cholesterol (LDL) helps to end this delusion of the egg. Prevention of heart decease means strict monitoring of the bad cholesterol in the blood stream. Spreading the news of the dietary cholesterol (good cholesterol) present in the egg will encourage Americans to consume more eggs. In addition, based on data from the American Heart Association, there are no direct relationships between egg consumption and Coronary Vascular Disease (CVD) mortality in male or female populations. Evaluating the data resulted in some interesting comparisons. Weekly per capita egg consumption in France, the United States and England are 5.1, 4.5, and 3.3 eggs per week where as theCVD mortality rate per 100,000 per year is 250, 460 and 516 respectively. Japan showed the lowest CVD mortality rate, with the highest per capita egg consumption (6.5 eggs per person per week). Salmonella Enteritidis (S.E.) bacterium was another concern regarding eggs. The situation with this bacteria is fortunately not as grave as it seems. If the egg is properly handled and prepared, the chances of consuming an egg that is infected with Salmonella is slim. In fact, the number of outbreaks linked to Salmonella contamination of shell eggs has steadily declined from a high of 77 in 1989 to 50 in 1996, according to John Mason, former director of the United States Department of Agriculture. According to Dr. Mason, the risk of contracting egg-related salmonellosis is extremely low for healthy individuals. Dr. Mason also mentions that there is one outbreak for every 1 billion eggs consumed. In addition, according to statistics of the Center for Science in the Public Interest, Salmonella Enteritidis in eggs is not the main cause of food poisoning deaths. With proper care and handling, it poses no greater risk than any other perishable food. The American Egg Board is an active par ticipant in the SafeServe program and is a member contributor to the Partnership for Food Safety Education. They, together with the Egg Nutrition Center, provide a variety of egg safety brochures for both consumers and institutional food service organizations. Tips include discarding any cracked or leaking eggs and keeping eggs refrigerated at or below 40 degrees Fahrenheit. They also recommend cooking the egg until the egg whites are set and the yolk is thick but not hard. Salmonella is destroyed at a temperature of 140 degrees Fahrenheit for 31/2 minutes or until the egg reaches 160 degrees Fahrenheit. A subject that also needs to be addressed in the analysis of egg consumption is the inception of egg substitutes. The first egg substitutes were created about 20 years ago and were largely made up of egg whites and were bought by heart patients and people watching their cholesterol. Since then, more brands and types of egg substitutes have been produced. However, substitutes cost about 20 to 25 cents a serving, or two to four times as much as real eggs. Also, they often contain artificial coloring and preservatives which negatively affect the taste. Eggs are an inexpensive source of high-quality protein and are fairly low in saturated fat. One egg contains about as much fat as youll find in an 8-ounce glass of 1 percent milk. Eggs contain a high nutrient density and a broad range of vitamins and essential minerals. Majority of water soluble vitamins and minerals, all the fat soluble vitamins, and 45 % of the high quality protein are localized in the yolk. Therefore eggs are an essent ial part of the diet of people of all ages. They can provide many of the vitamins and minerals that seniors may be lacking in their diet. As for children, cutting out foods that contain cholesterol may actually deprive a child of essential nutrients necessary for proper growth and development. Serving children a cholesterol free diet can be a hindrance to good nutrition at a critical time in their lives. An important piece of news about the egg is omega-3. Eggs are a rich source of omega-3, a fatty acid that is essential to brain growth and development. Studies indicate that omega-3 may reduce the risk of Cardiovascular Disease, arthritis, high blood pressure, tumor growth and diabetes. With all the benefits that the egg can offer and with all the current research supporting its advantages, there are more and more reasons for the public to welcome the egg back into their diets. OBJECTIVES:To change the misconception of the eggTo create an awareness of the positive attributes of the eggTo educate the publics on the nutritional benefits of the eggTo persuade the publics to consume more eggsTarget Audiences:The success of this public relations campaign greatly depends on selecting the right markets to direct it towards. Various target audiences are addressed in this proposal. The main public this proposal seeks to target consists of male and female consumers aged 18 34. According to the Lifestyle Market Analyst, male and female singles of this age bracket are ranked one of the highest among the U.S. population to be involved in sports, fitness and health. The individuals in this group are concerned with improving themselves, interested in new technology (i.e., the Internet), and own and operate a personal computer. They travel frequently on business, spend considerable amount of time participation in outdoor sports, and enjoy gourmet cooking/fine foods. In comparison to men, the women are slightly more interested in improving their health, dieting and natural foods. Both the male and female audiences are technologically and media savvy, follow current trends. Another interesting fact is that many of these people are involved with their careers, therefore lessening the time for cooking and food preparation, especially in the morning. A majority of this pu blic lives in metropolitan area. Women aged 35 64 are also a public that must be targeted. They are usually the key decision makers in their homes, in terms of nutrition and diet for all members of the household Though, the total egg consumption of the average U.S. household may not have drastically decreased in past years. It is essential this audience become well informed, considering the vital role they may play in a large portion of households in the U.S. Men ages 35 -64 arealso an important public because of their increased interest in health and fitness. Another important audience involved is the media. This group consists of food, lifestyle and health editors of major publications (newspapers and magazines). They are vital to the success of the campaign because it is through them that all the information is disseminated and ultimately reaches the general public. Also, the aforementioned consumers rely strongly on magazines for their nutritional information. Freedman's Bureau Essay*Promotional material These items is expected to increase the visibility of the Eggs-cellent Eggs Campaign, such as postcards, T-shirts, caps, and refrigerator magnets. Communication Vehicles:The Egg Board will use a number of communication vehicles to achieve its public relations. Among the public relations tactics the Egg Board will employ are included:Press kits (which contains news release, background information, a fact sheet, and a VNR). Press Kits will be sent to school nutritionist, food, health, and lifestyle editors of magazine and newspapers, Food, health, and lifestyle producer of television stations, gyms, food, health, and lifestyle editors of online publications. News releases to keep the media informed of the latest news in health and nutrition, e.g., information on good and bad cholesterol, trends in eating, and to inform the media of up and coming events. Each news release will be special to the targeted vehicle. VNR (Video New Release) The American Egg Board will produce a VNR that includes general to specific information on eggs. Such as nutritional facts, health benefits and research to portray eggs in a positive way. PSA (Public Service Announcement) The American Egg Board will produce two PSA (TV. 30 sec Radio 60 sec ) that includes general to specific information on eggs. Such as nutritional facts, health benefits and research to portray eggs in a positive way. Evaluation:The Public Relations plan will be closely monitored and evaluated to ensure the effectiveness of the Public Relations program. The evaluation methods includes: surveys (e.g., survey following the special event and at the end of the campaign), sales and content analysis. Analysis of media clippings and post surveys will detect any change in perception of the egg and any change in eating or nutritional habits. The number of website visitors and toll-free callers will be a quantifiable determinant of reach. The number of request for information will show the demand for information on egg nutrition, egg recipes and health advice. Monitoring a change in the U.S. per capita consumption of eggs will determine the success of the campaign. Estimated Campaign ExpensesPromotional Pamphlets$50,000School Program $24,500POP Promotion$3,120Health Clubs$31,2000Editors Menu$15,000Menu Updates$11,000Communication ToolsPress kit$5,000VNR$65,000PSA$75,000Spokesperson$180,000Eggmunch$75,000Evaluation CostTotal Cost$499,420 Notes to the Estimated Campaign Expenses:1. Pamphlets 500,000 will be printed at a cost of $.10 per pamphlet2. School Program this includes 1-million handouts (cost: $.01 each), 30,000 posters (cost: $.15), and 5,000 nutrition guides for educators ($2 per guide). 3. POP Advertising this includes a POP display in major supermarkets through the US for an average of 200 per state 10,400 total ($.15 per display)4. Health Clubs 5,200 top/popular health (Average 100 per state), (cost: $6 per package including shipping cost)5. Editors menu binder 200 produced (cost: $10,000 preproduction, and $6 per copy including shipping cost)6. Menu Updates two planed estimated cost: $5,000 preproduction and $5 per update including shipping cost. 7. Press Kit includes slides, pictures, eggmunch invitation, news release, fact sheet, T-shirt, VNR (note 8). 8. VNR (Video News Release) production cost: $55,000, copies are $5 each. 9. PSA (Public Service Announcement) production cost: TV. $50,000 copies are $5 each; Radio cost $10,000 copies are $3 each. 10. Spokesperson $130,000 salary for 12 months and $50,000 for travel and related expenses. 11. Eggmunch (special event) cost includes park permit/usage fee ($10,000), staff of 25 (5 workshop leaders at $200, 5 cooks at $200, and 15 helpers at $100);PA system and DJ $5,000, rental items, food ($15,000), and promotional items: spatulas, T-shirts and refrigerator magnets. Accomadation for up to 1,000 persons. Media ListConsumer MagazineAmerican FitnessAmerican HealthBetter Health MagazineBetter NutritionBody Mind Spirit MagazineConscious ChoiceConsumer Reports on HealthCosmopolitanCooking LightCountry Living Healthy LivingCurrent HealthElleEating WellEssenceFamily CircleFirst for WomenFIT MagazineFitnessGlamourHarpers BazarHealthHealthy KidsLadies Home JournalLiving FITMademoiselleMarie ClaireMcCalls MagazineMirabellaMens FitnessMens HealthMs. Muscle Fitness Natural Health: The guide to well beingNew WomenNutrition Health ReviewParenting MagazinePreventionRedbookSelfShapeVogueWThe Walking MagazineWellness QuarterlyWomans DayThe Womans JournalWomans WorldWorking MotherWorking WomanTRADE MagazineJournal of Food ScienceJournal of NutritionNatural Foods MerchandiserNutrition Research NewsletterNutrition ReviewsNutrition TodaySupermarket NewsNewspapersMajor Morning DailiesUSA Today-Arlington, VAThe Wall Street Journal- New York, NYTop Daily Newspapers (Based on the highest circulation)Wall Street Journal New York, NYUSA Today Arlington, VANew York Times New York, NYLos Angeles Times Los Angeles, CAWashington Post Washington, DCDaily News New York, NYChicago Tribune Chicago, ILNewsday Melville, NYHouston Chronicle Houston, TXDetroit Free Press Detroit, MIChicago Sun-Times Chicago, ILDallas Morning News Dallas, TXSan Fransico Chronicle San Fransico, CABoston Globe Boston, MAPhiladelphia Inquirer Philadelphia, PATh e Star Ledger Newark, NJNew York Post New York, NYArizona Republic Phoenix, AZThe Plain Dealer Cleveland, OHStar Tribune Minneopolis, MNSan Diego Union Tribune San Diego, CAMiami Herald Miami, FLSt. Petersburg Times St.Petersburg, FLOrange County Register Santa Ana,CAThe Oregonian Portland, ORBaltimore Sun Baltimore, MDRocky Mountain News Denver, COSt. Louis Post-Dispatch St. Louis, MOAtlanta Constitution Atlanta, GADenver Post Denver, COBoston Herald Boston, MASan Jose Mercury News San Jose, CARadio (Top 20 DMA)#1 New York, NYWABC-AM New York, NYWMXV-FM New York, NY#2 Los Angeles, CAKABC AM KBIG FM#3 Chicago, ILWVAZ FMWGN AM #4 Philadelphia, PAWHAT-AMWHYY-FM#5 San Francisco, CAKALW FMKCBS AM #6 Boston, MAWGBH FMWMJX FM#7 Washington, DCWMAL-AMWJKF-FM#8 Dallas-Ft.Worth, TXKERA-FMKNON-FM#9 Detroit, MIWDET FMWDTR FM#10 Atlanta, GAWGST AMWQXI AM#11 Houston, TXWGST-AMWRFG-FM#12 Seattle, WAKOMO-AMKVI-AM#13 Cleveland, OHWMMS-FMWCBS-FM#14 Minneapolis-St.Paul, MNWCCO-AMWMN N-AM#15 Tampa/St. Petersburg, FLWHNZ AMWRBQ AM#16 Miami/Ft. Lauderdale, FLWSHE FMWHQT FM#17 Phoenix, AZKESZ FMKTAR AM#18 Denver, COKHOW AMKOA AM#19 Pittsburgh, PAKDKA-AMWTAE-AM#20 St.Louis, MOKWMU-FMWGNU-AMSpecial Radio Food Programs:21st Century Nutrition- WEDO-McKeesport, PAEat Right Las Vegas KORK- Las Vegas, NVFood for thought WCCO- Minneapolis, MNGreat Recipies with Lynn Paska WHRL Albany, NYYour Health USA Radio Network Dallas, TXTelevisionFamily Programs47 Family Magazine KWHB Tulsa, OKAmerican Family NET network Washington, DCCTN Today WCLF Clearwater, FLTodays Family KTVT Ft.Worth, TXTodays Family WTGL Orlando, FLFoodGetting Healthy TV Food Network New York, NYHealthy Alternatives Cablevision of Framingham Inc., Framingham, MAHealthy Living Fit TV Virgina Beach, VAIn Food Today TV Food network, New York, NYHealthA Healthy Perspective Marcus Cable Sheboygan, WICall the Doctor WFMZ Allentown, PAChanging Habits with Caryl Ehrlich Time Warner Cable of New York City-New York, NYFox for Health FNC-New York, NYFor your Health WTCI Chattanooga, TNGet the Facts Cabel TV of Kennebunk- Kennebunk, MEGetting Healthy TV Food Network New York, NYHealth Beat WTVE Reading, PAHealth Call WLAE New Orleans, LAHealth Matters Mestar Communication Allentown, PAHealth Today WMGM Concord, NJHealthy Living Fit TV Virgina Beach, VAHealthy TV Healthy Television Production New York, NYBIBLIOGRAPHYMogelonsky, Marcia: Eggs get RehabilitatedAmerican Demographics, pg. 30, August 1997ONeill, Molly: After the Fall: Humpty Dumpty Regains His ThroneThe New York Times, pg. F1, September 24, 1997Kolata, Gina: Scientists Ease Up On Fear of EggsThe New York Times, pg. F3, September 24, 1997The Lifestyle Market Analyst 1997 Chicago: 5RDS/Polk Co., 1997Bacons 1997 Media Directories Chicago: Bacons Information Inc., 1997www.usda.govwww.unitedegg.orgwww.cpit.gorwww.aeb.orgwww.fightbac.orgwww.enc-online.orgwww.jesadv.comAdditional Sources of Infromatio n* In-person interviews were conducted with members of the target audience

Strategic Marketing

Table of Contents Introduction Marketing Mix SWOT Analysis PESTEL Analysis Competitive Analysis Using Porter’s Five Forces Conclusions List of References Introduction Sainsbury’s is a large retail outlet that was started by John Sainsbury in 1869, in the City of London, United Kingdom. During its earlier years, Sainsbury did not face any major market competition, and this helped it prosper in the market. As Griffin (2010, p. 67) notes, this firm grew to become the largest retailer in the United Kingdom in 1922.Advertising We will write a custom report sample on Strategic Marketing specifically for you for only $16.05 $11/page Learn More It was the pioneer of self-service retailing, and it was able to maintain a pool of loyal customers (Roberts 2012, p. 89). The firm started facing serious market competition in the 1980s. However, it was still able to remain the market leader until 1995 when Tesco displaced it as the top retailer in the country. The level of competition became stiffer as Asda also managed to surpass it in terms of revenue generation. The firm however, has been able to regain its strength, and the recent reports have indicated that it is currently the second largest retailer in the United Kingdom. The financial statements of this firm as at December 11, 2012, show that its revenue currently stands at  £ 22.294 billion with a net income of  £ 598 million. During the same period, its number of employees was estimated to be 152,000 people. Industry in which this firm operates is very competitive. According to Clarke (2000, p. 113), the retail industry has become very competitive with the introduction of many players. Many firms are currently fighting for the market share in order to remain competitive. With such stiff competition, it forces firms to come up with unique ways of remaining competitive. Major competitors like Tesco and Asda are real threats that the management of Sainsbury cannot ignor e. The management must also understand other external factors in this industry that may affect its operations in one way or the other. Marketing Mix In marketing, it has become important to understand all the elements which may affect the normal operations of a firm in one way or the other in order to develop strategies that match market needs. Marketing mix elements have been used as a way of understanding some of the market forces that may affect operations of a firm either directly or indirectly. In this study, the researcher will analyze the 7Ps of marketing mix elements.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The first element in the marketing mix is the product. In this industry, the retailers have a variety of products, ranging from electronics, to foodstuffs, housewares, apparels, and stationery. Most of the products that are offered by various players are similar because they come from same suppliers. The retailers such as Sainsbury are forced to differentiate their products using unique packaging strategy as a way of gaining competitive advantage over other market rivals (Baker 2007, p. 38). Pricing has been the main differentiating element of the marketing mix. Sainsbury has been keen to avoid using pricing as a marketing strategy, and instead, it has employed cost leadership strategy. Being the second largest retailer in the country, this strategy has proven to be very appropriate. Sainsbury has been employing the right workforce at various levels of the firm’s operations. The firm has employed highly qualified individuals at the top management unit. The leadership team has made it possible for the firm to be flexible in its operations. The firm has also employed dynamic and highly skilled people who have the capacity to change with the changing market forces. The place element for this firm has been defined by retail and wholesale outlets . Although this firm has embraced online marketing strategies, its operations are still primarily based on brick-and-moter strategy. Promotional element of the marketing mix has been considered as one of the major ways of gaining competitive advantage in this market (Aaker 2001, p. 87). Sainsbury has been very active in both the social and mass media campaigns. In the social media, this firm has been using Facebook, Tweeter, and YouTube to reach out to the customers. The physical evidence has lately been considered as another important marketing mix element (Shanker 2002, p. 123). The infrastructure and the physical design of the outlets have been considered to be a factor that can help attract customers to a given facility. Sainsbury has modernized all its stores to reflect the changing trends in the modern building strategies. At most of its stores, there are numerous outlets to reduce human traffic within the facility and make it easy for people to exit the facility in cases of e mergency.Advertising We will write a custom report sample on Strategic Marketing specifically for you for only $16.05 $11/page Learn More The process, as the seventh element of the marketing mix, has also played a role in helping this firm achieve its current success (Schneider 2011, p. 45). Sainsbury has always ensured that there is uniformity in its service delivery. Customer satisfaction has been the main aim of this firm when offering its products to the customers. SWOT Analysis In order to understand some of the internal factors that have helped this firm attain its current market position, it is necessary to analyze it using SWOT analysis. Strength One of the main strengths of this firm lies in its many years of experience in the retail industry within this country. Sainsbury is one of the oldest supermarket in the United Kingdom. This means that it has a deep understanding of the marketing forces, and the changing trends in this industry. The firm is therefore in a better position to predict some of the possible market changes that may have impact on its normal operations. Its large volume of wealth it has generated over the years is another factor that makes it stronger in the market. With such finance, it is able to support its market research, and other promotional strategies without any difficulty. According to Henioe (2008, p. 56), firms have been struggling to fund most of their market awareness campaigns, including corporate social responsibility. It has been a preserve for large firms with huge capital base such as Sainsbury. Weaknesses Sainsbury has had some weaknesses that has made it difficult to become the market leader. One of the main weakness is that it has been slow in changing within the changes taking place in the field of technology. This is one of the main reasons why its archrival, Tesco Supermarket, was able to surpass it as the market leader. Opportunities The market has some opportunities tha t Sainsbury is yet to exploit fully. The stable economy of this country means that the purchasing power of the market has improved. The stable political environment has also offered Sainsbury a peaceful market environment where it can conduct its operations without any fear of the consequences of political instability. The government has also kept of any direct interference in the business sector, and the laws governing this industry has been favorable. The slow, but steady increase of the country’s population is also a sign that the market size is increasing. Threats The external environment has had some threats that the management of this firm has been trying to manage. The main threat in the external environment has been the stiff competition the firm faces in the market. Until 1995, Sainsbury was the undisputed market leader in this industry for one century. However, it was supposed by Tesco Supermarket. Asda has also been offering stiff competition in this market. The e conomic recession that hit the country in 2009 also affected the sales of this firm. PESTEL Analysis It is important to analyze the external environment in order to determine some of the environmental factors that have had direct influence in the operations of the firm (Ruskin 2005, p. 96). As stated above, the political environment in the United Kingdom has been stable, offering Sainsbury a conducing market for its operations. The economic environment has experienced both positive and negative growths. Although the economy has stabilized over the last three years, the 2008-2009 economic recession affected the operations of many firms in the market, including Sainsbury. According to Hoffman (2002, p. 18), the economic environment always direct impact on sales of firms. When the economy slows, the rate at which people purchase various products slows. Consumers would consider avoiding consuming some product, especially those that they consider that are meant foe leisure (Bhattachar jee 2006, p. 29). The social environment in this country has brought positive impact to this firm. There is a spending culture in this society, especially for products meant for leisure. The firm has also mastered the socio-cultural differences in this society that may shape buying patterns, and has designed its products to meet all their needs. The technological environment has been challenging for this firm. The management of Sainsbury has been struggling to manage the changing technological environment. However, the report by Jorgensen (2002, p. 90) shows that this firm recently hired techno-savvy employees who have been able to understand the dynamic technological environment.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The legal environment has not been disruptive of the firm’s operations. The law in this country is very clear on how a business unit should relate with its customers, other business units, the government, or any other stakeholder within this society. Sainsbury has not faced any major litigation in the recent past over its operations (Rama 2011, p. 38). The management has been keen on ensuring that its operations are sensitive of environmental concerns. It has been actively participating in environmental conservation programs, through its corporate social responsibility strategies. Competitive Analysis Using Porter’s Five Forces According to Boutellier (2008, p. 90), competition is one of the most destructive forces in the environment if a firm fails to manage it properly. Kodak was once the largest firm in the film industry and its sales were very attractive, but the stiff competition it faced from Fujifilm almost brought it to its knees (Homua 2009, p. 82). However, p ositive competition is very good as it offers firms the opportunity to improve their service delivery. Analyzing competitive forces for Sainsbury using Porters Five Forces would help determine the competitiveness of this firm in the market. Porters Five Forces The diagram above shows Porters five competitive forces. To manage industry rivalry, Sainsbury has improved its promotional and service delivery strategies in order to protect its market share. It has also made an effort to ensure that its products are unique and focused on meeting the changing market needs. In order to manage suppliers’ power, the management has developed strategic alliance with most of its major suppliers to ensure that they deliver their products to this firm at fair prices that allows it make attractive profit margins. To manage the increasing buyer power, the Sainsbury has consistently been offering high quality products through quality product delivery strategies that has convinced its market tha t the prices they charge are worth the value they offer. To manage the threat of substitutes, the management of this firm has introduced variety of products in its stores, making it possible for it to compete directly with substitute products. The large size of the firm and its profit margin has enabled it fight new market entrants. The firm has several outlets in major cities across this country. This makes it easy to monitor activities of the new entrants, making it easy to define appropriate competitive approach to take when dealing with them. Conclusions Sainsbury is the second largest retail outlet in the United Kingdom. The firm is facing stiff competition from other market rivals such as Tesco and Asda supermarkets. The external environment has posed many challenges but this firm has been able to overcome them. The firm has been able to use its internal strength to maximize on some of the market opportunities. This has helped it retain its position as the second biggest super market in this country. List of References Aaker, D 2001, Developing Business Strategies, Wiley, New York. Baker, M 2007, Marketing strategy and management, Palgrave Macmillan, Basingstoke. Bhattacharjee, C 2006, Services marketing: Concepts, planning and implementation, Excel Books, New Delhi. Boutellier, R 2008, Managing Global Innovation: Uncovering the Secrets of Future Competitiveness, Springer, Berlin. Clarke, G 2000, Marketing a service for profit: A practical guide to key service marketing concepts, Kogan Page, London. Griffin, D 2010, Business with a purpose: Starting, building, managing and protecting your new business, Outskirts Press, Denver. Henioe, A 2008, Understanding strategic management, Oxford University Press, Oxford. Hoffman, K 2002, Essentials of services marketing, Harcourt College Publishers, Fort Worth. Homua, G 2009, Services marketing: Concepts, strategies cases, Cengage Learning, New York. Jorgensen, A 2002, The food service professionals guide to: 365 s ecrets revealed, Atlantic Publishing Group, Lauderhill. Rama, M 2011, Services marketing, Pearson, New Delhi. Roberts, B 2012, Walmart: Key Insights and Practical Lessons from the World’s Largest Retailer, Kogan Page, London. Ruskin, I 2005, Marketing your service business, Thorogood, London. Schneider, G 2011, Electronic commerce, Cengage Learning, Boston. Shanker, R 2002, Services marketing: The Indian perspective: text and readings, Excel Books, New Delhi. This report on Strategic Marketing was written and submitted by user Aydin N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Strategic marketing Strategic Marketing

About the Reconstruction Era (1865â€1877)

About the Reconstruction Era (1865–1877) The period of Reconstruction took place in the southern United States from the end of the Civil War in 1865 until 1877. The era was marked by intense controversies, which included the impeachment of a president, outbreaks of racial violence, and the passage of Constitutional amendments. Even the end of Reconstruction was controversial, as it was marked by a presidential election which many, to the present day, contend was stolen. The main issue of Reconstruction was how to bring the nation back together after the rebellion of the slave states had been ended. And, at the end of the Civil War fundamental  issues facing the nation included what role former Confederates might play in the US government, and what role freed slaves would play in American society. And beyond the political and social issues was the matter of physical destruction. Much of the Civil War had been waged in the South, and cities, towns, and even farmlands, were in runs. The infrastructure of the South also had to be rebuilt. Conflicts Over Reconstruction The issue of how to bring the rebellious states back into the Union consumed much of the think of President Abraham Lincoln as the Civil War came to an end. In his second inaugural address he spoke of reconciliation. But when he was assassinated in April 1865 much changed. The new president, Andrew Johnson, declared that he would follow Lincolns intended policies toward Reconstruction. But the ruling party in Congress, the Radical Republicans, believed Johnson was being far too lenient and was allowing former rebels too much of a role in the new governments of the South. The Radical Republican plans for Reconstruction were more severe. And continual conflicts between the Congress and the president led to the impeachment trial of President Johnson in 1868.   When Ulysses S. Grant became president following the election of 1868, Reconstruction policies continued in the South. But it was often plagued by racial problems and the Grant administration often found itself trying to protect the civil rights of former slaves. The era of Reconstruction effectively ended with the Compromise of 1877, which decided the highly controversial election of 1876. Aspects of Reconstruction New Republican controlled governments were instituted in the South, but were almost certainly doomed to fail. Popular sentiment in the region was obviously opposed to the political party which had been led by Abraham Lincoln. An important program of Reconstruction was the Freedmens Bureau, which operated in the South to educate former slaves and give them assistance in adjusting to living as free citizens.   Reconstruction was, and remains, a highly controversial subject. Southerners felt that northerners were using the power of the federal government to punish the south. Northerners felt the southerners were still persecuting freed slaves through the imposition of racist laws, called black codes. The end of Reconstruction can be seen as the beginning of the period of Jim Crow.

BASF

BASF has managed to focus its efforts on non-cyclical products to broaden its market base and increase the company’s growth potential globally.   The diversification and innovative technologies used by BASF has enabled it to sustain a large market presence, particularly in the non-cyclical product areas such as vitamins, crop protection, petrochemicals and plastics and fibers. In the past, vitamin companies were involved in a scandal with price fixing.   The scandal resulted in a loss in the market for all natural vitamins and many pharmaceutical products.   When BASF took over American Cyanamid the companies were able to produce herbicides that were competitive in price and betterment of crops.   Using this new process enabled BASF to get a jump on the vitamin competitors because the company was offering modified crops that were resilient against plant diseases, mildew and other harmful environmental factors. With the higher yielding plants, BASF is able to derive natural and quality ingredients needed to produce the vitamins and other pharmaceutical products.   Global competitors such as Roche have been challenged and no longer can claim the majority of the market with BASF’s innovative technologies as the new competition. In addition to the takeover of Cyanamid, BASF also took over the vitamin business from Takeda.   With the takeover, BASF has managed to capture the markets in Europe, North American and Asia.   Plans are being integrated for BASF to eventually takeover the pharmaceutical division of Takeda.   With the proposed changes, BASF could potentially corner the market on pharmacy drugs to compliment its already strong market presence for the vitamin industry. With growth and innovative technologies, BASF has been able to increase its market value for the vitamins and pharmaceuticals while decreasing the operating costs for the products.   This change in growth instills an even stronger presence in the market place for BASF.   Many of the primary ingredients that go into vitamins and nutritional supplements are produced by BASF thus reducing cost and making the company yield higher volumes of the products. In addition to crop protection, pharmaceutical plans and vitamin mergers, BASF has also focused its attention on the sale of petrochemicals.   BASF merged as a very strong market force for its colorants and finished products used in the automotive industry.   In this division of BASF record sells were achieved and anticipated to only increase in the following months and years.  Ã‚  Ã‚   BASF colors are of lasting quality and used as the primary protective coating for car dealers.   In addition, petrochemicals created by BASF have been used as safe and environmental friendly cleaning agents. Complimenting the development of environmentally friendly and easily disposable petrochemicals, BASF has used its innovative technologies to capture a wide range of the plastics and fibers market.   Many of BASF plastic and fibers are used as household products as well as in major companies.   Many of the plastic and fiber products manufactured by BASF are used for safe and quality packaging materials.   BASF focuses its efforts on producing plastics and fibers that are cost efficient to use for packaging materials as well as biodegradable has given BASF a jump on the market competitors for this part of the global market. As BASF continues to expand its resources into producing innovative and environmental friendly products, BASF is sure to do nothing but grow as a company.   Instead of focusing its investments and technologies strictly in one area, the company’s diversity enables BASF to obtain a substantial amount of profits in its non-cyclical parts of its operations. The company’s growth has been boosted tremendously.   The protection of crops, vitamin and pharmacy mergers, marketing of petrochemicals and increased environmentally friendly plastics and fibers has enabled BASF to not only be a diversified but also a competitive global company within the market place.

Evaluate E-Business Website (www.universalorlando.com) Assignment

Evaluate E-Business Website (www.universalorlando.com) - Assignment Example 2- INTRODUCTION In the ever increasing worldwide economy, e-commerce and e-business have progressively turned out to be a necessary element of business strategy as well as a powerful channel for financial progress. Additionally, the incorporation of ICT (information technology) in traditional business practice has transformed associations inside businesses, among stakeholders (such as workers and managers) and outside businesses. In addition, the utilization of information technology in business area has proficiently improved production, offered enhanced customer contribution, and facilitated through massive personalization, with the intention of minimizing business expenditures to some extent. Moreover, with the developments in web-based technologies and internet, differences among customary marketplaces and the worldwide electronic markets are slowly being confined. In this scenario, in e-business platforms, the use of ICT is intended to improve business performance. Additionally, it comprises some procedures that a business (legislative, a revenue or non-profit unit) can perform over a network supported by computer systems. In this scenario, wide-ranging description of e-business could be the change in a business’s practices to provide extra customer support through the implementation of technologies, computing models and thinking of the modern financial aspects (Andam, 2003), (Ray, 2011) and (Turban et al., 2005). 3- BUSINESS OVERVIEW Universal-Studios-Florida, Orlando was started in 90s as theme park that allows visitors to have rides as well as enjoy movies based entertainment. Additionally, the ideas of Universal Studio are aimed at providing the guests with an experience resembling that they are in a movie set watching shows, enjoying rides and a lot of children based facilities and attractions that are inspired by well-liked television, film and music productions for example Harry Porter based theme park. In addition, the park is composed of 6-t hemed sections those are Production Central, Hollywood, San Francisco/Amity, New York, Woody Woodpecker's Kidzone and World Expo. Universal Orlando Resort is a theme-park and attractive visiting place in Florida, Orlando. It is a combined business framework among Blackstone Group along with NBC Universal. In addition, Universal CityWalk is a night time activity place, and it comprises three Loews Hotels. Moreover, the Universal-Orlando-Resort is the leading assets owned by Universal Studios. Subsequent to the Walt Disney World Resort, the Theme Parks of Universal-Studios-Florida are the second biggest resort in Greater Orlando (Universal Orlando Resort, 2011). Furthermore, the Universal-Studios-Florida, Orlando uses a web technology based website that is www.universalorlando.com. This website is an e-business platform that allows visitors to purchase and take information about the business rides and resorts online. Moreover, this website also provides Universal Studios Florida Parks , Vacation Plans, tickets, hotels, packages and Park Tickets. 4- E-BUSINESS OF UNIVERSAL ORLANDO E-Business Universal Orlando is formed on multiple business paradigms. Universal Orlando

An Urban Tourism Experience Essay Example | Topics and Well Written Essays - 3000 words

An Urban Tourism Experience - Essay Example Through the development of a narrative of the experience of being out in the field, the study uses thematic descriptions in order to define the way in which the experience of Rome can be brought into context with the modern experience. The themes that emerge in the development of the case are defined by the overall Roman culture through which an understanding leads to a sense of pride in the Italian lifestyle. A definition of urban tourism can simply be made by stating that it is tourism that has a city or cities as a destination for holiday. A more complex version of the definition, however, involves the desire to seek out other cultures and explore social meaning and context through first hand experiences. While urban tourism needs an additional amount of information in order to have real meaning, the ability to go to an urban center and taste the nature of the culture through experience can expand the understanding that one has about that locale. The culture of a city comes from the incidental and unintentional things that are encountered. The development of an urban tourism encounter is based upon the development of a conglomeration of disciplines so that the holiday creates a sense of the environment, not just the concept of the outsider who is looking in on a culture as if it were a zoo. Many travellers see the world as if it is a zoo for their observation, but not a place in which to immerse oneself in the culture of a city is to discover something more than just what can be observed. Urban tourism types of travel have the ability to create a connection to the observed culture that is based upon seeing their world through eyes that have been taught to look. Through information from outside sources, through learning a bit of the language of the city that is the focus of the travel, and through looking for aspects of the city that are not intended for the eyes of the traveller, the culture begins to emerge. 1.1 Research Questions The following research questions have been developed in order to frame the inquiry that this study has endeavoured to create: What is the cultural experience that defines the urban tourism event in Rome? What appears to be the hidden culture that the facade created for tourists has tried to dissuade tourists from observing? What are the cultural meanings that the urban tourist can readily observe within the experience of the city of Rome? What experiences in the city of Rome can become part of a profile of its identity? 2. Literature Review 2.1 Urban Tourism Buhalis and Darcy (2011, p. 123) discuss the nature of tourism by writing that â€Å"Travel involves the movement away from home with its gendered responsibilities and expectations, as well as the movement towards other worlds and possible selves experienced within a relation to difference†. The experience of immersing oneself into another culture is defined both by the lived experiences of the indigenous population, combined with the public identity of the locale that has been created through carefully cult ivated perceptions about the regions.

Islams Problems come from within Essay Example for Free

Islams Problems come from within Essay * Criticism of propaganda type which world leaders try to persuade the world this isnt about Islam * Rushdie argues that by giving examples how it is a) support of Bin Laden b) the Islamic together coming for the jihad c) the anti-Semitism blaming Jews for the September 11th issues etc. * Rushdie suggests a reasoning for the above written from fear of the west taking over there old-fashioned traditional way of life. * He emphasizing how it is about Islam : many political movements are now guided by radical Islamic organizations such as the revolutionary Shiite of Iran or the Taliban. * Rushdie continues by introducing a vital key point to his article. He criticizes such political groups for blaming outsiders for all the ills of Muslim societies. He then suggests that they are to accept responsibility of their problems and then they may be able to solve their problems by themselves. * Rushdie continues by showing how many Muslims are beginning to ask themselves such questions. He gives some specific examples of intellectuals of the Muslim world relating to that question. * He concludes by suggesting that the way to overcome the problem with terrorism today is by secularist-humanist principles which must be taken on by the Islam. In terms of what we have learned, we would have to say that Rushdie argument is valid. We can come to that conclusion by simply looking at his arguments; Rushdie doesnt introduce new information in his conclusions relating to an argument. If the question of validity refers to the fact that Islam is the topic related to the terror attacks in September, then the argument can well be valid to a certain extent. However, it would morally be wrong to blame a religion for this mass murdering, as we know that generalizing that all Muslims are murders, is wrong and invalid. Although, one could argue the majority of the arguments Rushdie makes, the way he wrote them they are valid. Rushdie presumably has a strong historical knowledge to support his articles arguments. However, I believe a great deal of emotions came in play while expressing himself. We must not forget that Rushdies experience with the Islamic, (in direct reference to the fact he was ordered to be killed by a major Islamic leader) hence a possible bias on the issue. I fully understand such a standpoint as that of Rushdie; I too, when am asked to support my countries actions in regard to the Palestinian terror attacks, tend to become emotional and very protective. Therefore I understand the pressure release Rushdie experiences while expressing himself. Therefore I can also say from experience that I do not think that in such a state Rushdie would exaggerate to a point of absurd.

The Blind Husband in Carver’s Cathedral :: Carver Cathedral Essays

The "Blind" Husband in Carver’s Cathedral  Ã‚   The short story "Cathedral" by Raymond Carver is about a woman who has a blind friend who comes to visit her and her husband. Although the husband has, technically, normal vision he is in the beginning of this story the one who is "blind." Through the husband’s words and actions when he is dealing with Robert, the blind man, we can see that the husband does not "see" or understand what Robert’s blindness means or how it changes or does not change him as a human being. At first Robert makes the husband very uncomfortable, for the husband does not know what to say or do around the blind visitor. As the story progresses, we can see a change in the husband; he seems to be able to see Robert as a person and not just as a blind man. One example that shows the husband is "blind" comes in the beginning of the story, before Robert arrives. When the husband and wife talk about Robert, the husband usually refers to him as "this blind man" (1052), and he never uses Robert’s name or assigns any human attributes to him. This shows that the husband does not really see Robert as a person, but just as a blind man who is different because he has a handicap. When Robert arrives at the couple’s house, the husband does not know what to say to him. The husband asks stupid questions about the view from the train: "Which side of the train did you sit on?" (1055). The husband knows that Robert cannot see the view, but he asks him these questions anyway. Also, the husband thinks to himself, "I didn’t know what else to say" (1055) which is a clear indication that he does not know how to relate to Robert. Both of these quotations show that the husband does not know what to talk about with Robert because he only sees Robert’s handicap, instead of seeing him as a complete human being who has emotions, thoughts, ideas, and beliefs. Not only does the husband not know how to communicate with Robert, he does not how to act around him either. A good example of this, shown after dinner, is when all three of them go into the living room. This is how the husband portrays what happens when they first enter the room: "Robert and my wife sat on the sofa.

Minicase San Pico

San Pico is a rapidly growing Latin American developing country. The country is blessed with miles of scenic beaches that have attracted tourists by the thousands in recent years to new resort hotels financed by joint ventures of San Pico businessmen and moneymen from the Middle East, Japan, and the United States. Additionally, San Pico has good natural harbors that are conducive for receiving imported merchandise from abroad and exporting merchandise produced in San Pico and other surrounding countries that lack access to the sea.Because of these advantages, many new businesses are being started in San Pico. Presently, stock is traded in a cramped building in La Cobijio, the nation's capital. Admittedly, the San Pico Stock Exchange system is rather archaic. Twice a day an official of the exchange will call out the name of each of the 43 companies whose stock trades on the exchange. Brokers wanting to buy or sell shares for their clients then attempt to make a trade with one another. This crowd trading system has worked well for over one hundred years, but the government desires to replace it with a new modern system that will allow greater and more frequent opportunities for trading in each company, and will allow for trading the shares of the many new start-up companies that are expected to trade in the secondary market. Additionally, the government administration is rapidly privatizing many state-owned businesses in an attempt to foster their efficiency, obtain foreign exchange from the sale, and convert the country to a more capitalist economy.The government believes that it would conduct this privatization faster and perhaps at more attractive prices if it had a modern stock exchange facility where the shares of the newly privatized companies will eventually trade. You are an expert in the operation of secondary stock markets and have been retained as a consultant to the San Pico Stock Exchange to offer your expertise in modernizing the stock market. What w ould you advise? Explain. Most new and renovated stock exchanges are being established these days as either a partially or fully automated trading system.A fully automated system is especially beneficial for a small to medium size country in which there is only moderate trading in most issues. Such a system that deserves special note is the continuous National Integrated Market system of New Zealand. This system is fully computerized and does not require a physical structure. Essentially all buyers and sellers of a stock enter through their broker into the computer system the number of shares they desire to buy or sell and their required transaction price. The system is updated constantly as new purchase or sale orders are entered into system.The computer constantly searches for a match between buyer and seller, and when one is found a transaction takes place. This type of system would likely serve San Pico’s needs very well. There is existing technology to implement, the bug s have been worked out in other countries, and it would satisfy all the demands of the demands of the San Pico government and easily accommodate growth in market activity MINI CASE: SARA LEE CORP. ’S EUROBONDS The International Finance in Practice boxed reading in the chapter discussed a three-year $100 million Eurobond issue by Sara Lee Corporation.The article also mentions other bond issues recently placed by various foreign divisions of Sara Lee. What thoughts do you have about Sara Lee’s debt financing strategy? Suggested Solution to Sara Lee Corp. ’s Eurobonds Sara Lee is the ideal candidate to issue Eurobonds. The company has worldwide name recognition, and it has an excellent credit rating that allows it to place new bond issues easily. By issuing dollar denominated Eurobonds to Swiss investors, Sara Lee can bring new issues to market much more quickly than if it sold domestic dollar denominated bonds.Moreover, the Eurodollar bonds likely sell at a lower yield than comparable domestic bonds. Additionally, it appears as if Sara Lee is raising funds in a variety of foreign currencies. Sara Lee most likely has large cash inflows in these same currencies that can be used to meet the debt service obligations on these bond issues. Thus Sara Lee is finding a use for some of its foreign currency receipts and does not have to be concerned with the exchange rate uncertainty of these part of its foreign cash inflows.

Growing Up Essay

This short story looks at children and two of Carys ovels were directly concerned with childhood. Themes Children and growing up is the central theme of this story, as it is with several of the other stories in the Anthology. However, the central character is an adult and so it links well with ‘Flight’, where the story follows the emotions of a grandfather trying to accept his granddaughter’s forthcoming marriage. Your Shoes’ also has a central narrator, although that story is written in the first person. This short story is certainly concerned with relationships between the generations. Children as a destructive orce appear in ‘Growing Up’, in the came way that the boy in ‘Chemistry has an urge to damage his mother’s boyfriend. ‘Superman and Paula Brown’s new Snowsuit’ also examines the theme of the destructive power of children. Adults struggling to understand the behaviour of children are a central issue in ‘Growing Up’, as they also are in ‘Superman and Paula Brown’s New Snowsuit’. Notes The first paragraph establishes the central character, a businessman Robert Quick. He is named, unlike the anonymous central characters of several of these stories. He is described as a conventional businessman, in a dark suit and hat. Significantly, he sheds some of his formal clothes as he goes into the garden, perhaps representing that the rules and values he will encounter there are far from civilised. Ls. 7 – 19 The garden is described as a Wilderness’. It has been neglected because Mr and Mrs. Quick are too busy to tend it. It has suggestions of other gardens, perhaps the Garden of Eden, or Paradise. Perhaps also there is a suggestion that Mr and Mrs. Quick are too busy to other civilising their daughters, Just as they have ignored their garden? Could the story symbolise the wild, untamed nature of the children who run wild in it? l. 23 ‘a suggestion of the frontier, primeval forests.. ‘ Cary hints that there may be the possibility of fear and menace in the garden. It is not a place of easy comfort, as Mr. Quick thinks. L 27 the children have previously enjoyed a close relationship with their father and have made a fuss of him when he returns home. However, this contrasts with the way they ignore him this time. Is the reason they snub him because he is a man? Quick recognises that they will be women soon in lines 42 to 49; later on in the story they are wellbehaved for their mother and he feels rejected. Cary is specific about their names and ages; Jenny is twelve and Kate thirteen. They are both deep in their own worlds and Quick doesn’t mind that they pay hardly any attention to his arrival. He thinks it represents their honest attitude to him. Perhaps he is too easy going with the children. Do they need to show him a bit more respect? Ls. 58-81 the two girls

Books By and About Marian Wright Edelman

Books By and About Marian Wright Edelman Some books by and about Marian Wright Edelman: Print Bibliography Marian Wright Edelman. The State of Americas Children, Yearbook 2002. Marian Wright Edelman. Im Your Child, God: Prayers for Our Children. 2002. Marian Wright Edelman. Guide My Feet: Prayers and Meditations for Our Children. 2000. Marian Wright Edelman. The State of Americans Children: Yearbook 2000 - A Report from the Childrens Defense Fund. 2000. Marian Wright Edelman. The State of Americas Children: A Report from the Childrens Defense Fund: Yearbook 1998. Marian Wright Edelman. Lanterns: A Memoir of Mentors. 1999. Marian Wright Edelman. The Measure of Our Success: A Letter to My Children Yours. 1992. Marian Wright Edelman. I Dream a World. 1989. Marian Wright Edelman. Families in Peril: An Agenda For Social Change. 1987. Marian Wright Edelman. Stand for Children. 1998. Ages 4-8. Joann Johansen Burch. Marian Wright Edelman: Childrens Champion. 1999. Ages 4-8. Wendie C. Old. Marian Wright Edelman: Fighter for Childrens Rights. 1995. Young Adult. Beatrice Siegel. Marian Wright Edelman: The Making of a Crusader. 1995. Ages 9-12. Andrew Carroll, editor. Introduction by Marian Wright Edelman. Letters of a Nation: A Collection of Extraordinary American Letters. Reprint 1999. Susan Skog, editor. Embracing Our Essence: Spiritual Conversations With Prominent Women. 1995.

Individual Reflective Report Assignment Example | Topics and Well Written Essays - 1000 words

Individual Reflective Report - Assignment Example Almost everyone who leaves their homelands to pursue studies or work abroad experiences some amount of cultural shock. For the Chinese, this cultural shock amounts to an alarming extent since the culture of the west is entirely different from that of China and the Chinese people. Not only is the language entirely different, so is the style of living and customs. Most people who leave for America, UK, Australia or other western countries have to learn the English language as it the major medium of communication in almost all of these countries. For that purpose, there are many English language centers in China that cater to these people. These centers however provide little besides English language training to these students. Due to that, even when they are considerably proficient in the English language, Chinese people still suffer difficulties once they actually arrive at their destinations. A reason for this difficulty is that they are un-initiated with the ways of the western world. This business plan proposes to offer these prospective students and businessmen a way to become oriented with the culture and ways of the West so that they face less difficulty in settling in once they arrive at the country of their choosing. The English Language centers currently offering their services in the major cities of china mainly focus on offering comprehensive English language teaching. Although it is imperative that the Chinese people who are leaving for abroad learn how to communicate in English, it still does not diminish the lack of understanding that these people possess about the social and cultural workings of the west and how this lack of understanding effects their performance. The Le Yan English centre will be filling in the gap in this educational sector and the whole plan is based upon the concept of providing the customers with the added advantage of acclimatization with the western

International Tourism Assignment Example | Topics and Well Written Essays - 3500 words

International Tourism - Assignment Example However, Pakistan, even though bestowed with vast areas of unexploited and unexplored, breathtakingly beautiful landmarks, to date has been unable to exploit the travel and tourism industry to its maximum or for that matter, even the minimum level. According to an article available at Eturbonews. "The tourism industry in southern Asia generally showed growth in 2007, except for Pakistan and Sri Lanka. Political instability and a lack of security in these two countries led to a drop in arrivals from abroad: -7% for Pakistan, and -12% for Sri Lanka" The same news states further, "In general, the tourism industry in the subcontinent showed growth of 12%. In 2006."The same article further refers to Pakistan's tourism industry in the following words, " in addition to Sri Lanka, is represented by Pakistan, where tourism demand fell by 7% in 2007". Experts say this is related to the country's serious political instability and frequent terrorist attacks." There are two types of tourists' visiting Pakistan, The foreign Tourists and the domestic tourists. The domestic tourists can further be classified into up-country tourist (moving from the south of the country to the north) and down country tourists (tourists moving from North to South). Since tourism industry is a business mode... Tourist Categories: There are two types of tourists' visiting Pakistan, The foreign Tourists and the domestic tourists. The domestic tourists can further be classified into up-country tourist (moving from the south of the country to the north) and down country tourists (tourists moving from North to South). The major chunk of revenue comes form the foreign tourists who have resources available to splurge in the local markets and outing areas. Factors Impacting Foreign Tourists: Since tourism industry is a business model, the various theories that are used for external analysis apply to the tourism industry. The PESTLE Analysis identifies the external factors that impact the tourism industry of Pakistan. Political, Image of Pakistan: The image of Pakistan post 9/11 has been such that it is known as one of the most terrorist afflicted areas. It is believed that it lacks modern ways to commute and transportation networks fail. The volatile political situation makes if a very difficult choice to travel too especially when travel advisories are being issued against traveling to this country every now and then. Moreover, the frequent bombings and suicide bombings enhance this image further. The recent instances of terrorist kidnappings all paint a very deadly picture. Economic: before 2001, the economy of Pakistan was in doldrums with GDP growth rates as low as 4%. This reflected in a low level of investment in tourism and developments of infrastructure. Due to the lack of development of tourist attractions, Pakistan's tourism industry had stagnated. After 2001, there was a boom with growth reached as high as 7%, however, the wealth did not have a trickle down

Arab-Israeli War of 1948 Essay Example | Topics and Well Written Essays - 3000 words

Arab-Israeli War of 1948 - Essay Example Observers claim that the Arab nations were not satisfied with the UN ruling, which they criticized greatly on the basis of great imbalance on the partition. Most Arabs claimed that the partition plan did not adequately balance the two groups. More so the Arabs, whom they claimed to, have been the majority. The UN voted in favor of the partition, ruling that the British were to terminate their mandate in Palestine in order to pave way for the partition to be implemented. Avi (1998) continue to argue that by the beginning of the Second World War; most Arab countries were under the strong influence of their colonial masters. Most notably were British and the French groups. He point out that Jordan in particular remained under the strong influence of the British thus acquired arms supply and military training. The Arabs countries joined hand to form the Arab league, which was mandated to coordinate the policies between their states after independence. According to Gelber (2006), the UN p artition plan was unanimously rejected by the Arab League of Nations. They declared holy war (jihad) upon all the Jews both in the Arab states and those living in Israel. He further claims that by 1940, most Jews had flown back to Israel from the Arab states fearing being persecuted. Consequently, he adds that the Arabs in Israel were encouraged to leave the country with a promise of returning after they purge the Jews land. Gelber (2006) estimates the number of Jews refugees running from the Arab states to be around one million (1,000,000), and that of Arabs from Israel to have been around three hundred and forty three thousand (343,000). War triggered a mass exodus from the Arab states. It is claimed that the Jews easily integrated in their mother country thus the claims that most Jews today are descendants of the Jews from the Arabic countries. However, it is also argued that, intentionally, the Arabs did not integrate their fellow Arabs who had escaped from Israel following war outbreak. During the initial stages of the Arab-Israel war, Avi (1998) observes that the British who were in control of Palestine, denied the Jews a chance to defend themselves. He further argues that this was done in many ways some of which were blocking those coming from other countries and denying them entry into Israel. Second, they outlawed Israel’s militia men as terrorists groups and denied them a chance to import weapons. In the mean time, it is argued that the British were supplying arms to the Arab countries and freely allowed them into Palestine. This is argued to have greatly compromised the Jewish ability to defend themselves against the Arabs. This continued until the British mandate was terminated. By February Benny (2008) observes that the Palestinian informed the UN Security Council that the partition plan could not be carried out without military aid. Because of the long process to come up with a defense force, the situation in Palestine got out of control. Benny claims that this resulted as disagreements raged the formation of the military forces without incorporating the support of the major powers. Consequently, war broke out in Palestine. He further states that the UN council blamed the Arabs for the war outbreak, with most of the western and European countries condemned Israel’s’ invasion by the Arabs. The British and the Palestine denied the UN Palestine Commission access to resolve the war crisis. Avi (1998) points out that, despite all the mounting pressure in Palestine, the UN did not suspend the partition plan. As a result, Israel

NEITHER PROFESSIONALS AMATEURS NOR BEGINNERS SHOULD PLAY ANYTHING BUT Essay

NEITHER PROFESSIONALS AMATEURS NOR BEGINNERS SHOULD PLAY ANYTHING BUT THE MUSIC OF THE GREAT MASTERS AND THEN SHOULD NOT ADD THE SLIGHEST OF THEIR OWN TO IT - Essay Example Originality, in this respect, is an important word. Originality may be described as a phenomenon that caters to the personal sense of creation that an artist indulges in. This sense of creation is something that is an outcome of the artist’s sense of aesthetics and what he or she feels will have a wide acceptance and appeal in the long run. In this regard, artists generally regard qualities like timelessness and mass appeal in the creation of work that will be demonstrated before people. Originality is an important concept for this paper due to the nature of the topic. Is it possible to remain original by playing classics – that too without adding a touch of your own to a piece of work? The role of originality here is in the creation. A musician may create a classic on his own and it will be called recreation. Most people might argue that it is important to render your own elements even when playing classics so as to ensure that there is a demonstration of how a person can improvise. In this regard, the counter argument is that the listener is usually not concerned with the technicalities. It very often happens that a recreation of a certain piece of work is not taken to well in its â€Å"improvised† form as there are constant comparisons with the original. This works against the musician in question, therefore making his work ‘a cheap imitation’.

Distinctions Between International Law And Municipal Law

Distinctions Between International Law And Municipal Law George, the Chief Justice of Ruretania, has been invited to sit on the ICJ as an ad hoc judge in a case now before the Court. After many years dealing with domestic law issues, he is now experiencing some difficulty in assessing the material submitted to the Court by the parties. These materials include: a. An article in the American Journal of International Law written by an eminent jurist; b. Draft articles prepared by the International Law Commission; c. A decision of the Supreme Court of one of the parties to the dispute; d. A United Nations General Assembly Resolution; e. A Treaty to which only one of the parties to the dispute is a party; f. A statement by the foreign minister of one of the parties; and g. A previous decision of the ICJ. Draw up a detailed memorandum for George explaining the sources of modern international law and advising him in particular as to the weight he should attach to the above-mentioned materials as sources and evidence of international law, drawing upon doctrinal aspects, relevant court judgments and opinions of authors. Introduction One of the primary points of distinction between international law and municipal law may be drawn from the nature of their sources. International law has been described by authors as a decentralized system which arguably lacks a predefined and concrete structure which discriminates between potential sources as to their importance and value in the resolution of issues  [1]  . The international judge does not have reference to a constitution, codes of law or statutes as in the municipal scenario. This is due to the fact that in international law there is no compulsory jurisdiction and any rules which a state must abide to are the same rules which it has expressly consented to, either by way of its consistent practice in the formation of custom or else expressly in the formation of treaties. Technically speaking, such contractual arrangement usually creating mutual obligations by way of treaty are the only source of international which is by its very nature objectively binding upon states, a reflection of the pacta sunt servanda principle in domestic Civil Law. It is for this reason that the law of treaties has been held to be a primary principle for centuries. Custom, on the other hand is primarily a matter of evidence. Brownlie  [2]  speaks of a categorization between the formal and the material sources of law. The formal sources are the legal procedures and methods for the creation of rules of general application which are legally binding on the addressee such as international custom created by constant state practice and the law contained in treaties. The material sources, on the other hand, provide evidence of the existence of rules which, when proved, have the status of legally binding rules of general application, here one can include decisions of international courts or tribunals, resolutions of the General Assembly of the United Nations and possibly Doctrinal sources. Brownlie continues to argue that in reality, save the usefulness in academia, th e so-called elevation of formal sources do not really exist in international law  [3]  as this would create a hierarchy which is not actually present. The Statute of the ICJ  [4]  constitutes a generally accepted list of the sources of international law ascribed to by the court  [5]  : 38 (1)The Court, whose function is to decide in accordance with international law such disputes as are submitted to it, shall apply: a. international conventions, whether general or particular, establishing rules expressly recognized by the contesting states; b. international custom, as evidence of a general practice accepted as law; c. the general principles of law recognized by civilized nations; d. subject to the provisions of Article 59, judicial decisions and the teachings of the most highly qualified publicists of the various nations, as subsidiary means for the determination of rules of law. An article in the American Journal of International Law written by an eminent jurist In order to help the Chief Justice of Ruretania in the performance of the new role of ad hoc judge in a case before the International Court of Justice, we need to give guidance on how to assess and use the contents of an article published in the American Journal of International Law written by an eminent jurist, that was submitted by the parties as part of the materials to be used as part of the deliberations of the judges. Article 38 of the Statute of the International Court of Justice lists the traditional sources of International Law, which include the international conventions of a general or a particular nature that are recognised by the parties to the case, international custom that is evidenced by general use and acceptance at law, general principles of law as accepted by civilised nations and as subsidiary means to establish these rules of law, the judicial decisions and the teachings of the most highly qualified jurists of the various nations. At the time of drafting, the term convention was used to mean any sort of agreement, however with the passage of time this term was redefined to make a specific reference to multilateral treaties. Without any doubt these written, accepted and published agreements are the primary source of law-making at the international law level. The only situation where any other rule takes precedence over a treaty is where the rules forms part of the jus cogens doctrine. Jus cogens is a normative rule that is generally accepted by the majority of states and from which no other state can expect to be given a derogation. It is also argued that the international custom as evidence of a general practice that is accepted by law is of equal validity and importance to the contents of treaties as new customs may replace previously agreed treaties and new treaties replace older customs. Article 38(d) of the ICJ statute specifically states that judicial decisions and the teachings of the most highly qualified publicists of the various nations may be used as subsidiary sources and the court is entitled to refer to these publications. This is subject to the provisions of Article 59 of the same statute. Article 59 states that the decision of the International Court of Justice shall have no other bearing or binding force except on the parties of the case in question. However as part of the courts decision, reference to other judicial decisions and to previously published works of eminent writers may be made. The works of prominent jurists and scholars are accepted only as secondary or subsidiary sources of international law but can be considered to be an essential element in the development of the rules that are included treaties, custom and the general principles of the law. More recently, the acts or resolutions of the various international organizations are also being considered as secondary sources of international law. Draft articles prepared by the International Law Commission In 1946, the UN General Assembly passed a resolution to set up a committee of legal experts to pass on recommendations to the UN Secretary General on the ways the General Assembly could proceed in the development of codification of international law. This Commission recommended that the UN sets up a permanent Commission with the same task. Thus in 1947 the UN set up the International Law Commission which has as its objectives the codification of international law as well as solving international legal problems  [6]  . The International Law Commission prepares drafts, according to Section 20 of its Statute  [7]  , which are requested by the General Assembly or by government, by an inter-governmental organization or by a UN agency or on its own initiative. When the matter is brought to its attention by the General Assembly, one of its members sits with the Commission as a Special Rapporteur. In order to finalise a draft the Commission prepares a plan of work, receives written opinions and suggestions from the governments and then puts these together into a final draft. This final draft is submitted to the General Assembly for its final approval. B.G. Ramcharan  [8]  describes the International Law Commission as the vehicle for systematizing consolidating, up-dating, adapting, and expanding the law, and for giving an opportunity to the States [] to participate in this process. In The Work of the International Law Commission  [9]  any draft is given a dual aspect. On the one hand there is the codification of existing law as well as the formulation of what the Commission considered to be desirable developments in the field. How effective are draft articles for George? Although draft articles prepared by the International law Commission are a good indication of the general opinion on an issue in the international sphere (due to the opinions submitted by the States), these provisions are not binding. Therefore a provision in a Convention or a decision by the ICJ has more binding effect. In fact the 1952 draft convention on arbitral procedure, although it was described as unexceptionable and as perfect from a technical point of view, it still was not accepted as the basis of a convention as the members of the General Assembly saw it as over-ambitious  [10]  . Conventions concluded by the UN on the basis of drafts prepared by the ILC include the Vienna Convention on the Law of Treaties, Vienna Convention on the Law of Treaties between States and International Organizations or between International Organizations, Vienna Convention on Succession of States in respect of State Property, Archives and Debts and others. Drawing a comparison between the draft articles of one of the above and the actual Convention, one can easily see that most of the draft articles are adopted into the Convention word by word. I have carried out this exercise for the first twenty articles of the Vienna Convention on the Law of Treaties. In this comparison I have found that the substance of the articles has to a large extent been carried on into the Convention. Moreover the General Assembly introduced four other articles but removed only one whole article and two sub-articles. From this exercise I can conclude that the draft articles, before the Convention was enforced, were a very good indication of the opinio juris on the matter especially due to the fact that states give their opinion prior to the drawing up of a draft. Therefore my advice to George would be that when he has to decide on a specific matter, first he should look into written legal provisions especially Conventions which have the most binding effect. If his findings are lacking he ought to see if the ILC has drawn up draft articles on the matter (since these are a codification of the unwritten customary law). Otherwise George has to look at the other sources of international law such as court decisions and the opinion of publicists on the matter as laid down in Article 38 of the Statute of the International Court of Justice. A decision of the Supreme Court of one of the parties to the dispute As the name indicates, the Supreme Court is the most important organ of the judiciary of the nation. However, within the international sphere, this position is taken up by the International Court of Justice. This does not reduce the importance of the Supreme Court, but its authority is merely superseded by a more senior court, which regulates conduct between states. Nevertheless, there is a theoretical issue which divides this are into two schools of thought: dualism and monism. Dualist doctrine points to essential differences between international law and municipal law. This consists primarily in the fact that local legislation differs from international law in a fundamental way as international law regulates law between sovereign states whilst municipal law applies solely within a state and regulates the relationship between the citizens of a state and its executive.  [11]  This theory was espoused particularly by the German jurist Heinrich Triepel, who argued that in case of conflict between municipal and international law, a court would apply municipal law.  [12]   On the other hand, monism was espoused by jurists who believed in the supremacy of international law even within the municipal sphere. International law is seen as the best available moderator of human affairs, and a logical condition of the legal existence of states.  [13]   However, these theories were criticized on the basis that they hold conflicting views with the way that international courts ought to behave. Nevertheless, a state cannot refrain from its international obligations citing municipal law, as provided in Article 27 of the Vienna Convention which states that A party may not invoke the provisions of its internal law as justification for its failure to perform a treaty.  [14]   Municipal law is also relevant in international law as has been demonstrated in numerous cases. In fact, many instances in international law require concordance with municipal law to function correctly, such as in cases related to extradition and protection of human rights, as well as treaties. Municipal law is important to such an extent that it can be used to determine cases in international tribunals. In the Serbian Loans Case  [15]  , the Permanent Court considered whether it had jurisdiction under its statute in a case where the point at issue was a question which had to be decided by the application of municipal law. It concluded that the duty of the Court was to exercise jurisdiction when two states agree to have recourse to the Court. The Court weighted the case and decided to apply Serbian law in this case. The role of municipal law in international law was closely examined in the case concerning Certain German Interests in Polish Upper Silesia.  [16]  In this case, the Court observed that it was not called upon to interpret Polish law, but there was nothing to prevent the Court from judging whether Poland was acting in conformity with the Geneva Convention. Brownlie states that this statement indicates that municipal law can be considered as something which can create international responsibility. The general proposition is that international tribunals can take account of municipal laws only as facts to further discussion.  [17]   Brownlie also states that in the practice of the International Court and other international tribunals the concept of municipal law as mere facts had six distinct aspects  [18]  . These aspects are: Municipal law may be evidence of a violation of a rule of treaty or a customary law Judicial notice does not apply to matters of municipal law, as the international tribunal will require proof of the existence of municipal law In accordance with the Serbian Loans case, interpretation of municipal law by national courts is binding on an international tribunal Municipal law must be applicable to an extent within international tribunals International tribunals cannot declare the invalidity of municipal law and respect domestic jurisdiction International law may designate a system of domestic law as the applicable law  [19]   Thus, given that in some cases international courts may apply municipal law, George must not discard totally the decisions of the Supreme Court, but must use it in order to help him with the case he is assigned to. Nevertheless, international law still supersedes municipal law, as provided in Article 27 of the Vienna Convention. The United Nations General Assembly Resolution Hon. Chief Justice, in order to understand better what is a United Nations General Assembly resolution, it would be ideal to start by providing you with a short and background information on the General Assembly itself. The United Nations General Assembly is one of the five principal organs  [20]  of the United Nations and the only one in which all member nations have equal representation. This means, that since there are 192 member states in the United Nations, each and one of them is a member of the General Assembly. Each member of the General Assembly has one vote and important matters such as the elections of members, peace and security, budgets, and the suspension/discharging of members, is done by a two-thirds majority of those present and voting. Other recommendations which are considered to contain less weight, are decided by a majority voting. As stated in the official website of the UN, the General Assembly meets under its president or secretary general in regular yearly sessions, the main part of which lasts from September to December and resumed part from January until all issues are addressed (which often is just before the next sessions start). It can also meet for special and emergency issues. The Presidency rotates annually and the President is voted for by the same members of the United Nations. It is customary that the largest and most powerful countries, such as China, do not hold the presidency. On the other hand, countries such as Luxemburg and Switzerland, although small, had the presidency in the 1970s. It is therefore important to point out that even Malta held the Presidency back in the 1990, when the general assembly elected Dr. Guido De Marco as president of its forty-fifth session. Although the power of the President is limited, he may accomplish much through his personal influence and political adeptness.  [21]   The UN General Assembly Resolution The General Assembly votes on many resolutions brought forward by member states. It is interesting to appreciate that since 1945, at least 9229 resolutions spanning a vast and varied range of international issues have been adopted by the General Assembly.  [22]   Whilst this record of the General assemblys formal concern, considerations and expression of views is indeed impressive, the fact remains that, except for budget and membership questions, General Assembly resolutions are not legally binding on member states.  [23]   The legal competence of the General Assembly to consider legal matters flows from the UN Charter. Article 10 gives the General Assembly the authority to discuss and make recommendations on any matter within the scope of the Charter, either to the United Nations membership generally or to the Security Council in particular.  [24]   In addition, the charter imposes two major restrictions on the General Assemblys powers to discuss and make recommendations. The first is embodied in the principle set out in Article 2, paragraph 7 of the charter, which prohibits the United Nations to intervene in matters which are essentially within the domestic jurisdiction of any state and the second restriction is found in Article 12 of the Charter, which states that the General Assembly shall not make any recommendation while the Security Council is exercising its functions in respect to any international dispute. However, although this might suggest that the General Assembly has no powers at all, resolutions have frequently been the origin of multilateral treaties drafted and promulgated under UN auspices.  [25]  General Assembly declarations had sometimes evolved into conventions adopted by the international community. Prominent among these declarations are those dealing with the use of forces back in the 1960s.  [26]   Hon. Chief Justice, it is therefore important for you to know that back in the 1970s Malta was also involved in a very important resolution, embedding principles related to the seabed and its resources. In fact, it was Arvid Pardo, a Maltese diplomat, who initiated a fifteen year process which led to a near-unanimous passage of General Assembly Resolution 2749  [27]  . The principles brought forward in the resolution were later incorporated in the Law of the Sea Convention. This eventually proves that although resolutions are not binding, they may influence the nature and substance of international law in many ways and may also have legal force if they are regarded as statements of customary international law. The General Assembly thus is not a World legislature. It does not codify laws or norms even though they are adopted unanimously and without any formal opposition. General Assembly resolutions are merely recommendations however the General Assembly can function as an instrument to collect and shape up into tangible form the international communitys customary norms. State practice then becomes the main factor determining whether General Assembly resolutions give rise to new norms of international law or remain merely recommendations. Such new norms subsequently are codified into recognized principles of International Law through the promulgation of special conventions adopted by the General Assembly and approved by the required number of parties. A Treaty to Which only one of the parties to the dispute is a party A treaty is an international agreement concluded between states in written form and governed by international law, whether embodied in a single instrument or in two or more related instruments and whatever its particular designation  [28]  . They are generally held to be an ever-increasingly important source of international law and are a key towards the ends of developing a system of peaceful cooperation amongst states irrespective of their domestic legal particularities  [29]  . Since 1945, over 33,000 treaties have been deposited with the UN  [30]  . In Art.38(1)(a), the Statute of the International Court of Justice makes reference to international conventions establishing rules which are expressly recognised by the contesting states which may either be general or particular in their application. This article gives a very wide definition which seems to include not only bilateral and multilateral treaties but also any form of international agreement in any form. It often happens that the language of a treaty which is presented before the court as a document containing rules recognised by the states in dispute is not always manifestly clear and precise as to make it clear whether such treaty is actually applicable to the circumstances of the case. The court will proceed to interpret the instrument, therefore determining its scope and effect and applicability to the dispute in question. According to Art.36(2)(a) of the Statute of the ICJ, states may at any time and by common accord, recognise as compulsory the jurisdiction of the court in the resolution of several legal disputes which might arise between them, amongst these, the Statute mentions the interpretation of a treaty. In any case, the Vienna convention lays down that treaties must always be interpreted in good faith and in accordance with the ordinary meaning of the words contained within, given their context within the treaty  [31]  . The norm in public international law is that a treaty creates rights and obligations only between its parties, therefore third party states are not bound by any treaty which they have not individually entered into. This notion is best expressed by the maxim pacta tertiis nec nocent nec prosunt  [32]  . Art.34 of the Vienna Convention states that a treaty does not create either obligations or rights for a third state without its consent. This reasoning had already been confirmed in the earlier case dealing with the German Interests in Polish Upper Silesia  [33]  back in 1925. In this case, the PCIJ stated that a treaty only creates law as between states which are parties to it; in case of doubt, no rights can be deduced from it in favour of third states. There are however some slight exceptions to this otherwise general principle. A norm which was originally confined to a treaty between a limited number of states may eventually become part of international custom through state practice and therefore achieve general application  [34]  . The position at international laws appears to be clear enough in regard to cases where obligations are imposed on states which are merely third parties two treaties entered into by other states. The situation may tend to differ in cases which concern the granting of rights to third parties. The question is over when, if at all, such a right becomes complete and enforceable by the third party state. According to Brownlie and McNair amongst others, the general rule is that the third state only benefits in this sense if it expressly or implicitly assent to the creation of the right.  [35]  The corollary is that the third state may refuse the right either explicitly or else simply by failing to exercise the alleged right. On the other hand, if a third state has accepted a right, the right cannot be revoked by the actual parties to the treaty if it can be established that the right conferred was not originally intended to be revocable, save the third states freedom to consent to such revocation or limitation  [36]  . Strictly speaking, in the case brought before Judge George the matter of there being a treaty to which only litigant (A) is a party does not have a bearing on the relationship between states A and B in litigation since B is clearly a third party to the treaty and is therefore outside the scope of any rights or obligations created or conferred by the treaty provided that B had not consented to any obligations created by the treaty or else accepted any rights arising from the same. A statement by the foreign minister of one of the parties Parliamentary statements are one of the modes to detect a state practice and the position a state takes in the international plane. The foreign minister on a number of occasions may be asked to elucidate the states position on a particular issue of an international concern, thus parliamentary statements, can evoke a particular state practice. A state practice is a general practice which is normally accepted as law. The other limb is that this state practice must be accepted as law and this is what we call opinio juris sive necessitatis. This opinio juris sive necessitatis is what authors refer to as the psychological element of states, this is because the state practice has to be accompanied by the intent which represent why the state acts in that particular manner. This means that parliamentary statements and therefore ministers statements in the international court of justice reflects and determine the state practice and what its position is. The Position of the Minister in the ICJ Another important thing that we must notice is that the International Court of Justice deems the position of foreign Ministers to be of a very important nature. This is illustrated in Belgium VS Congo delivered by the International Court of Justice on 14th Febuary 2002 where it implied that customary international law grants to foreign ministers as long as they hold their office the advantage of absolute jurisdiction and inviolability. The reason behind this is for the international court of justice to ascertain performance of the very importatnt functions that foreign ministers excercise when they represent their states. This clearly points out that the international court of justice gives a lot of importance to the position of the foreign minister in the international court of justice but the question that arises is Does it give the same importance to their statements? One must begin by saying that for a statement of foreign minister to be accepted and taken into consideration it must be in accordance with international law. In fact a point that was revealed in Military and Paramilitary Activi