Impact of Brand Image and Advertisement on Consumer Buying Behavior Essay Example for Free

Impact of Brand Image and Advertisement on Consumer Buying Behavior Essay Impact of Brand Image and Advertisement on Consumer Buying Behavior Impact of Brand Image and Advertisement on Consumer Buying Behavior Muhammad Ehsan Malik, Muhammad 1 2 Mudasar Ghafoor, 3Hafiz Kashif Iqbal, 4Qasim Ali, 4Hira Hunbal, 4Muhammad Noman and 4Bilal Ahmad 1Institute of Business Administration (IBA), University of the Punjab, Lahore, Pakistan Dean Economics and Management Sciences, University of the Punjab, Lahore, Pakistan 2School of Business, University of Dundee, Scotland, United Kingdom 3School of Business and Economics, University of Management and Technology, Lahore, Pakistan 4Department of Business Administration, University of the Punjab Gujranwala Campus, Pakistan Submitted: Apr 27, 2013; Accepted: Jun 3, 2013; Published: Jun 20, 2013 Abstract: Brand image and advertisement play a crucial role to boost up any business performance as brand image is an implied tool which can positively change people’s buying behaviors and advertisement is behaving as a driving force for any business as it’s an effective source to convey your message and stay in customer’s mind. The purpose of this study is to examine the impact of brand image and advertisement on consumer buying behavior in the general public at Gujranwala city. Questionnaire survey was used to collect the data by using non probability convenient sampling technique. A sample of 200 questionnaires was used in which 175 responses were collected within the period of one month. Findings show that brand image and advertisement have strong positive influence and significant relationship with Consumer buying behavior. People perceive the brand image with positive attitude. Study depicted that teenagers in Gujranwala are more conscious about their social status so they prefer branded products and advertisement affects their Consumer Buying Behavior positively. In the last of article limitations of research, implications and suggestions for further research also included. Key words: Brand image Advertisement Consumer Buying Behavior INTRODUCTION can build long term profitable relations with customers. People in our society are so conscious about their any business can positively affect the behaviors of status and they prefer to use branded products to show people regarding brand image, satisfaction and loyalty. off their status symbol. Brand is considered as implied At present time in global and emerging markets device through which any business can attain the business war is not only on price but customer attraction, attraction of people and can enjoy the competitive edge. loyalty and relationship matters a lot. Companies are so In our local scenario it also considered as a valuable asset conscious about their customer’s satisfaction. for any business as it can change peoples’ buying Advertisement plays a crucial role for any business to behavior. It can play a vital role to expand any business. boost up its performance graph as it is a powerful strategy Brand image development is a long term process and it to attract your customers toward your product. In can prove a strong weapon to fight with your competitors. Pakistan advertisement also becoming a driving force for Customers rely on branded products and mostly prefer to any business because it can force people to change their buy products with well known brand name. Marketing behavior regarding your product in positive sense. valuable strategies and tools can develop the brand of Advertisement is a dominant and leading weapon in all any product. If brand is managed in effective ways, a marketing tools due to its positive impact on consumers’ business can enjoy maximum number of customers and buying behavior. It’s an effective way to communicate Refine quality of products and social

Leadership and Change in Nursing

Leadership and Change in Nursing Leadership and Change Kym Bell I have chosen to use Jersey College in Trenton, New Jersey for my leadership change project. Jersey College is an educational nursing program that provides the combination of Licensed Practical nursing (LPN); Bachelor of Science in Nursing (BSN) and bridge programs for Registered Nurses (RN). The college is located in an urban setting with the student body predominantly from lower income families. The college provides, â€Å"education for adults through an open curriculum that accommodates diverse lifestyles† (Jersey College, 2014). The school prides itself on being the conduit to provide diverse opportunities for Certified Nursing Assistants (CNA), LPN’s, RN’s. The program provides the opportunity for LPN’s and RN’s to acquire a BSN. Jersey College was founded in 2003 and was originally called The Center for Allied Health Nursing Education. In 2004, the LPN program was approved by the New Jersey Board of Nursing. Since opening in 2004, the school has grown to incorporate two New Jersey campuses and two Florida campuses. The school is affiliated with many institutions who provide a variety of other educational opportunities for students (Jersey College, 2014, p. 1). In the past few years, there has been a decrease in the availability of nursing faculties and training sites for nursing students. This has increased the need for nursing instructors to look at alternative clinical sites. A variety of clinical sites are needed to provide students diverse learning and training opportunities. These practice opportunities are needed to prepare students to become independent professional heath care workers. One solution to this problem is to establish a virtual skills laboratory software program. The stakeholders for this project will be the college, instructors, students, parents, and the future communities that these students will be working in. Organizational Structure There is an organizational structure that depicts the framework for running Jersey College (Appendix A). There is a board of directors that hold the governing power. The Chief Executive Officer (CEO) is included in this group. The budget and financial management of the college is overseen by the CEO. The board hires the president of the college. Presently the president of Jersey College is Steven Litvak. He responsible for organizing, constructing, executing, and assessing the financial aspect of the college. The president is responsible for maintaining and establishing the mission, purpose, and policies of the college. The nursing education department is led by the Dean of Students. The education department is split into the Practical Nursing Program and the Professional Nursing Program. The two combined programs have a budget for educational needs. If a large purchase needs to be approved the department must submit a written request to the Dean of Nursing. The request is then submi tted to the president who then submits the request to the Board of Directors. The school is accredited by the Council on Occupational Education (COE), New Jersey Higher (NJ) Education, and the New Jersey State Board of Nursing (Jersey College, 2014). The department of Health and Human Services (HHS) has supported grants that will sponsor a wide variety of research grants to improve the quality, safety, effectiveness, and efficiency of health care in the use of technology. My plan is to apply for a grant called Faculty development: Integrated technology into nursing education and practice (ITNEP). The US Department of Health and Human Services (HHS) (2014) offers a grant that provides support to nursing collaboratives for faculty development in the use of information and other technologies in order to expand the capacity of collegiate schools of nursing to educate students for 21st century health care practice. Nursing collaboratives will use health care information systems to enhance nursing education and practice, optimize patient safety, and drive improvements in health care quality (HHS, 2014, para. 1). Assessment of Readiness Jersey College has a very small simulation lab that has very poor ventilation and very few nursing supplies. There are currently two students in my group that have latex allergies and cannot physically work in the skills lab without having allergic reactions. The students often complain that, even though there are many mannequins, there are no simulators that attach to the mannequins. Many of the other machines and supplies are in disrepair. The mannequins’ teaching capabilities are outdated. Many of them have missing limbs or do not have anatomically correct parts. For example, one of the mannequin’s tracheostomy hole is drilled incorrectly so that the student can only put in the tracheostomy tube upside down. The students do not feel that they are truly getting exposure to best practice in the present skills lab. The cost of replacing the lab has been discussed at many meetings and the concept of implementing a virtual lab has been in committee for the past year. The committee has researched many options and has come up with pros and cons of switching to a virtual lab. With the assistance of community and government funding options, the future of a virtual skills lab appears to be on the horizon. According to the Joint Commission (2014), one of the major causes of a sentinel event in the United States is the lack of communication. This means miscommunication is usually demonstrated in the form of â€Å"wrong patient, wrong site, and wrong procedure†. A sentinel event is a recurring medical issue within a facility that causes patient harm. The Joint Commission has recognized that many of these errors can be avoided by taking a â€Å"time out†. The â€Å"time out† procedure requires a consensus of all healthcare individuals that are involved with the patient. Everyone must stop what they are doing to verify that they have the correct patient; the correct site being assessed; and the correct paperwork/lab results must be verified. Nursing students need to recognize how important it is to verbally and nonverbally communicate with each other to avoid potential medical mistakes. The use of a virtual nursing skills lab can mimic medical situations in a safe and consistent environment. This type of laboratory will provide multiple opportunities for students to interact and communicate with a variety of cyber patients. Nursing students can utilize a virtual environment to learn clinical skills and to practice communication techniques. These skills will be useful when students are interacting with patients, families and other healthcare team members. Currently, the students do not have ample opportunities to access a computer during their class time. Many of the students, over ninety percent, have computers of their own. The nursing program is not currently set up to allow access to class information or other learning materials online. The Dean of Nursing is a very forward thinking person and has petitioned the president to acquire a working virtual laboratory. The Dean and instructors would like to update the school’s equipment and keep the facilities modern and technologically savvy. The new program will keep current students up to date and a new virtual laboratory would be a great way to entice new students into the program. Analysis of Data There are many different types of leadership theories, I chose to use Lippett’s Theory of change. This type of theory decrees that a leader is needed to promote the need for change. Lippitt, Watson, Westley (1958) utilized the basics of Lewin’s Theory of Change which included the concept of freeze, unfreezing and refreezing. Lippitt expanded on Lewin’s theory by adding four more steps. Lippitt et al. (1958) discovered that: Maintaining a favorable balance of forces is a continuous job for the change agent and client system, beginning with the initial decision to undertake a change project or helping relationship and continuing until the project has been completed (p. 73). Lippitt’s Theory of change has seven phases. Phase 1: Recognize there is a problem The problem is that the current hands-on skills laboratory is out of date and in need of a massive facelift. The cost of this renovation would be staggering to the institution. Phase 2: Assess the motivation and capacity for change The students, as well as faculty, have voiced their opinions that either a new skills hands on laboratory or virtual laboratory needs to be added to enhance the teaching/learning capability of the school. Phase 3: Assess the resources and motivation of the change There is a grant and government funding for the school to replace the current lab with a virtual one. Many of the faculty have gone back to school and have been exposed to new technological advances. Virtual software can provide nursing students with a multitude of learning opportunities that cannot always be accessed in the â€Å"real† world. The faculty is eager to learn how to work within an online environment. They have stated that they are willing to be instructed in how to run this type of lab. Upper management is willing to put in the time and energy that is necessary to make this change. Phase 4-Design the progressive stages of change The stages that will take place will be: Have a representative, from the selected virtual laboratory software company to come and speak to those staff members that have volunteered to be â€Å"Super Users†. Implement a training sessions for â€Å"Super Users†. These are fellow colleagues that that are given extensive training to assist others in transitioning to a new product or service. Meet with the nurse managers to provide training using the new laboratory software. Answer all questions and concerns that may affect each individual instructor’s educational needs for each specific laboratory classroom. Provide training sessions for educators to provide each instructor guidelines for the new software. Go â€Å"live† with the virtual laboratory software with students. Phase 5: Ensure the role and responsibility of the change agent is clearly understood Clearly identify as many of the problems as possible to fix prior to going â€Å"live† with the program. Ensure that everyone that works with this change will have technical backup and support. Confirm that there will be a representative from the company to answer any and all questions. Phase 6: Maintain the change through communication, feedback, and group coordination There will be evaluation forms for managers and students to provide feedback. Users will be surveyed to evaluate any changes that may be needed to support their teaching/learning needs. The evaluation will be an ongoing process. As problems arise, there will be a representative available on site or by telephone to assist any users. Phase 7: Gradually remove the change agent At the initial phase of the project, there will be a representative on site to help anyone who is having trouble accessing or understanding how to navigate the new laboratory software. After the first six or eight weeks, the physical presence of the software company will no longer be on site but, there will always be twenty-four hour telephone support (Lippitt, Watson, Westley, 1958). Plan for Change After careful research, by a chosen committee, a specific software program will be bought by the college. The college is currently looking into the software called â€Å"The Digital Clinical Experienceâ„ ¢Ã¢â‚¬  made by Shadow Health. Farmer (2014) states that there are over four hundred colleges and universities that are currently using this type of software in their nursing programs. The article goes on to state that the Shadow Health’s program â€Å"is broken down into ten modules, each of which correlate with a body system students study in class† (Farmer, 2014, para. 10). The acquisition committee has a chairwomen that will contact the software developer and set up a demonstration of the product. The committee members will have the opportunity to talk to one of the four hundred present user sites and observe the software in action. Once the decision has been made to purchase this program, the training will begin. Phase I will be the technical part of installing and updating any computer equipment that the school has. Phase II will be educating and training the instructors and â€Å"Super Users†. Phase III will be educating the students and remaining faculty. Phase IV Take the program â€Å"live† and start assigning lessons within the software website. There will be follow up meetings and suggestion boxes to evaluate the staff and students feedback in using this new system. The staff and students need to feel like their suggestions and feedback will make a difference in promoting advanced learning. The amount of money it will take to update, install, and train faculty and students will be added into the cost of tuition. The research committee has evaluated the cost and have estimated that the increase in semester cost will be two-hundred and fifty dollars per student. There will be opportunities for students to reduce this cost by applying for grants and/or financial aid. Evaluation As with any change, it will take time and dedication for staff and students to get used to the new software and work within an online environment. There will be an initial survey for students and faculty prior to starting the online learning lab project. After the software has been up and running for six months, a follow up survey will be given to evaluate the student’s and staff’s perception of the learning quality provided by the software. The students should be aware that there will always be technical support available to them and that instructors will be reasonable regarding grades and assignment within this initial new setting. The students should be contacted, by the instructor, via email numerous times throughout the semester and asked if they are experiencing any issues or concerns with the new software (O’Neil, Fisher, Rietschel, 2014, p. 134). The continuous evaluation process will allow the college to work with the software developers to custom fit the needs of the college. References Farmer, R. (October, 2014) Virtual patient teaches nursing students lessons in real-life care. Nurse.com. Retrieved from http://news.nurse.com/apps/pbcs.dll/article?AID=2014141009007#.VFvjrvnF8mvAssets/ 092014_SpaceCoastBusinessMagazine_FlCTWWinners.pdf Jersey College. (2014). About us: Accreditation and licensing. Retrieved from http://www.jerseycollege.edu/about/accreditation-licensing/ Joint Commission. (2014) Sentinel event data: root causes by event type 1995–2Q2014. Retrieved from http://www.jointcommission.org/assets/1/18/General_Information_1995-2Q_2014.pdf Lippitt, R., Watson, J. Westley, B. (1958). The dynamics of planned change. New York: Harcourt Brace. O’Neil, C., Fisher, C., Rietschel, M. (2014). Developing online learning environments in nursing education (3rd Ed.). New York: Springer. Shadow Health. (2014). Health assessment software. Retrieved from http://www.shadowhealth.com/health-assessment.html The Center for Allied Health Nursing Education. (January, 2012). Faculty guidelines for practicum experiences. United States Department of Health and Human Resources (HHS). (2014). Faculty development: Integrated technology into nursing education and practice (INTEP). Retrieved from http://bhpr.hrsa.gov/nursing/grants/itnep.html Appendix A ORGANIZATIONAL STRUCTURE OF JERSEY COLLEGE Admission Advisors `Education Coordinator Financial Aid Planner Career Services AdvisorProgram Administrator Media Services and LibrarianNursing Faculty Administrative AssistantProgram Administrator Registrar Nursing Faculty Academic Affairs Coordinator The Center for Allied Health Nursing Education. (January, 2012, p. 14)

The Negro Artist And The Racial Mountain English Literature Essay

The Negro Artist And The Racial Mountain English Literature Essay Langston Hughes essay The Negro Artist and the Racial Mountain In 1926, Langston Hughes wrote an essay The Negro Artist and the Racial Mountain. In his essay, Hughes presents a situation where the African Americans felt inferior in their state black people and their culture and strove to embrace the culture of the whites. He did this by use of the African American poet who saw it good to be a white poet. During this time, the White people despised and looked down on the black people. Therefore, the blacks understood that it was better to be a white man or a white writer. The Negro poet suggested that he liked to be a white writer, meaning that he desired to be a white man (Hughes, Para. 1). According to Hughes, this was the mountain standing in the way of any true Negro art in America-this urge within the race towards whiteness, the desire to pour racial individuality into the mold of American standardization, and to be a little Negro and as much American as possible. (Hughes, Para. 1). Hughes also examines the state of the African American families of that time. The blacks made their children believe that the whites were superior. They forced their children to emulate the whites and try to be like them in all aspects. Any child who tried to behave like a black man received a severe punishment for that. The blacks were determined through all means to keep away their culture from their own children (Amada, para.2). The parents made their children see white as a symbol of virtue and success. This upbringing affected the lives of the children up to their adulthood because their parents made them to believe that in order to be part of the bigger society and be successful they had to behave as whites. The essay also talks about the difference between the upper class and middle class African Americans. Hughes states that the way the two groups acted made them different, rather than their financial differences. They believed that they would climb higher in society according to the level they acted as white people in society. Hughes wrote in criticism of the Negro poet who, in his writing desired to be a white man (Kelley, 126). He showed how the middle class and upper class African Americans tried to imitate the lifestyle and culture of the white men. The black Americans did this by shunning their Negro theatres, avoiding the Negro spiritual music, reading magazines of the whites and marrying light colored women in order for them to look like the whites. These classes of the blacks also tried to limit the Negro poets and writers on what they were supposed to write. These high class African Americans had started alienating themselves from the other black community. This class struggles to have respect in society even at the expense of losing their racial identity. These people were ashamed of their color as black people and did not want to see their own beauty. This is why they emulated the white people in physical appearance, in dressing in action and in the way they conducted their worship services. Hughes also speaks about those African American artists who were true to their culture. They held faithfully to their culture, a thing that made the rest of the people to alienate them. This community of those who held to their culture survived well and their work is one of the most celebrated today. The aim of Hughes essay was to elevate the beauty of the African Americans language and lifestyles to the national literary stage. He encouraged the Negro Artists to accept their own race and not to turn away from it. Hughes also suggested that any writer who wanted his artwork to look like or have some aspect of whiteness was not being true to himself or herself (Floyd-Miller, Para 4). The African Americans had set for themselves standards and strove to meet these standards in order to look like or live like the white Americans. Hughes goal, therefore, was to encourage the black artists to create obstacles to these standards by use of their relevant, significant and original work in order to change the belief the blacks had that whites were superior. This artwork was to serve the purpose of changing the blacks desire of wanting to be white to that of accepting that they were Negros and Beautiful. Hughes writes that to his mind, it is the duty of the younger Negro artist, if he accep ts any duties at all from outsiders, to change through the force of his art that old whispering I want to be white, hidden in the aspirations of his people, to why should I want to be white? I am a Negroand beautiful! (Hughes, Para. 12) Up to the 1960s, the American white community still despised the American black community. They never appreciated the work of most African Americans like poets and writers. However, this changed as the whites started taking interest in the black peoples artwork. The whites visited the black peoples community to enjoy their performances. Currently, this issue of discrimination of literary work has ceased and many of the black Americans literary work is celebrated today. Hughes indicates that he has confidence in lower classes of the African Americans. He saw them as being free from the problems of self-esteem and that they were confident and satisfied in their nature as blacks. He saw this class of blacks as a source of inspiration using their artistic talents. Their struggle was not to appear respectable to the white readers thus resisted the pressure and wrote on the themes they felt were relevant in expressing themselves against what the whites wanted. This portrays the powerful artistic tool or weapon the lower class black Africans have. According to Amada (Para. 3), although much has changed in the way the white Americans view the African Americans, the black community is still not fully accepted. There is still some racial discrimination in some towns of the United States of America. However, the black Americans have made substantial improvements socially, politically and economically. In conclusion, Hughes essay can help us to know the way the African Americans related with themselves and with the whites in their society. It shows us how the white Americans looked down on the black Americans. We learn how the middle class and upper class African Americans yearned to de like the whites and their struggle to achieve this. It also shows how the lower class black people faced discrimination from the whites as well as the well off African Americans. The essay further shows how the black poets and writers managed to overcome the whites pressure to write on the themes that they wanted while ignoring others. This brought about positive changes in the United States of America. The determination of the Negros helped the blacks to receive some level of acceptance in the American community. The whites finally accepted the literary work of the blacks including their poems, songs and books. With the turn of things, there is hope that things will be getting better until we get a united community at the end. Cited Work Floyd-Miller, Cherryl, African-American authors: Langston Hughes, putting the spotlight on the black experience, n.d, Web. October 31, 2010 http://www.helium.com/items/875493-african-american-authors-langston-hughes-putting-the-spotlight-on-the-black Hughes, Langston, The Negro Artist and the Racial Mountain. The Nation, 23 June 1926, March 15 2000. Web. October 31,2010. http://www.hartford-hwp.com/archives/45a/360.html Kelly, B. James and Bloom, Harold, Blooms How to Write about Langston Hughes. Infobase Publishing, 2009. Print. Ligi, Amada, An Examination of the Negro Artist and the Racial Mountain: A Story by Langston Hughes. February 21, 2009. Web. October 31, 2010. http://www.associatedcontent.com/article/1452600/an_examination_ofthe_negro_artist_and.html?cat=37

Claude McKay & Jean Toomer Essay -- essays research papers

Claude McKay was born on September 15th 1890, in the West Indian island of Jamaica. He was the youngest of eleven children. At the age of ten, he wrote a rhyme of acrostic for an elementary-school gala. He then changed his style and mixed West Indian folk songs with church hymns. At the age of seventeen he met a gentlemen named Walter Jekyll, who encouraged him to write in his native dialect. Jekyll introduced him to a new world of literature. McKay soon left Jamaica and would never return to his homeland. In 1912, only 23 years old, Jekyll paid his way to the United Sates to study agriculture at Tuskegee Institute. Before leaving Jamaica, McKay had gotten a reputation as a poet. He had produced two volumes of dialect poetry, Song of Jamaica and Constab Ballads. His work is said to always echo both the British colony’s musical dialect and the sharp anger of its subject race. McKay moved to Harlem, New York in 1914, during a very discriminating time. His first American poem appeared in 1917. Of all the Renaissance writers, he was one of the first to express the spirit of the New Negro. By 1921, McKay had become the associate editor of a magazine called, The Liberator, a socialist magazine of art and literature. In 1922, Harcourt, Brace and Company published a collection of seven poems called, Harlem Shadows. This made him receive the status of being the first significant black poet. Even though he was considered an African-American icon, McKay said he still considered himse...

The Accomplishments of Cardinal Richelieu :: European Europe History

The Accomplishments of Cardinal Richelieu Up until the mid 17th century, it was evident that France was by no means a major player in the field of European affairs. Spain was still the most powerful state as it held a dominant monopoly over European commerce and economics. However, by 1648, this power would shift, and France would come into it's own in terms of political and economic influence. The transfer of power was aided by a weakening of the Spanish Empire, along with the establishment of an increasingly strong French state. This establishment of France would begin to occur prior to the religious wars, and would be spearheaded by a strengthening of the centralized government through the development of royal absolutism. The most significant contributor to this movement was Cardinal Armand du Plessis de Richelieu, political advisor to the king, Louis XIII, and head of the French Roman Catholic Church. The Cardinal's capable leadership, ambition and strong will fortified France's move from a second rate country to a Europ ean powerhouse. During his reign as first minister, Richelieu would accomplish numerous tasks, and establish himself as a symbol of power and leadership in France. Born in Paris in 1585, Armand du Plessis de Richelieu is considered by many to have been "the most important single figure in the building of French absolutism" . Despite his role in distinguishing France on the European map, some of the Cardinal's greatest personal accomplishments lie before his reign as first minister. To best understand these accomplishments, in particular how a "middle ranking ecclesiast" of little influence would become the most successful of the King's political advisors, it is best to look into his personal background. Probably the Cardinal's greatest assets in his rise to the top were his strong ambition and will. These characteristics can be traced back to his father, Francois Richelieu, whose own ambition and military accomplishment helped gain him the reigning King's, Henry III, favor. This rise in favor, along with the establishment of important family connections, would allow Francois to "tap into royal ecclesiastical patronage" . Armand eventually benef ited from this by gaining the title of Bishop of Lucon. Unfortunately, before Richelieu's father could create any form of financial establishment, he died, and left the family in debt. However, the message he left his sons, in particular Armand, was not one of failure, but rather one of what could be accomplished when one was willing and ambitious. The Accomplishments of Cardinal Richelieu :: European Europe History The Accomplishments of Cardinal Richelieu Up until the mid 17th century, it was evident that France was by no means a major player in the field of European affairs. Spain was still the most powerful state as it held a dominant monopoly over European commerce and economics. However, by 1648, this power would shift, and France would come into it's own in terms of political and economic influence. The transfer of power was aided by a weakening of the Spanish Empire, along with the establishment of an increasingly strong French state. This establishment of France would begin to occur prior to the religious wars, and would be spearheaded by a strengthening of the centralized government through the development of royal absolutism. The most significant contributor to this movement was Cardinal Armand du Plessis de Richelieu, political advisor to the king, Louis XIII, and head of the French Roman Catholic Church. The Cardinal's capable leadership, ambition and strong will fortified France's move from a second rate country to a Europ ean powerhouse. During his reign as first minister, Richelieu would accomplish numerous tasks, and establish himself as a symbol of power and leadership in France. Born in Paris in 1585, Armand du Plessis de Richelieu is considered by many to have been "the most important single figure in the building of French absolutism" . Despite his role in distinguishing France on the European map, some of the Cardinal's greatest personal accomplishments lie before his reign as first minister. To best understand these accomplishments, in particular how a "middle ranking ecclesiast" of little influence would become the most successful of the King's political advisors, it is best to look into his personal background. Probably the Cardinal's greatest assets in his rise to the top were his strong ambition and will. These characteristics can be traced back to his father, Francois Richelieu, whose own ambition and military accomplishment helped gain him the reigning King's, Henry III, favor. This rise in favor, along with the establishment of important family connections, would allow Francois to "tap into royal ecclesiastical patronage" . Armand eventually benef ited from this by gaining the title of Bishop of Lucon. Unfortunately, before Richelieu's father could create any form of financial establishment, he died, and left the family in debt. However, the message he left his sons, in particular Armand, was not one of failure, but rather one of what could be accomplished when one was willing and ambitious.

Consent forms

Although many people may think that signing a consent form is crazy, but there are many different think that people may hear about signing consent forms such as; you have to pay for the form, there are a lot of questions on the form, and they are not real at all. The real question we should all ask ourselves is that.Should informed consent be limited in certain situation? I'm about to give you some good reasons why we should sign consent forms at the doctor's office and the hospital. For example, while reading he book about Henrietta Lacks gave me a different outlook on what really goes on in the doctor's office and the hospital, and we all need to watch out and read everything that we get from the hospital and doctors.Now if Henrietta got consent form she would have read that paper before she signed it and then the doctor's would have never took her cells Just to run some test on them without her knowing, and that is where the consent form comes in at. As though many of us do not re ad everything that is on that form and the entire only thing that we do see on the paper is ignature and date, but we really need to read the whole thing before we go and sign a form and we have no idea what they will do without cells Just like Henrietta.One of the quotas that stand out to me in â€Å"Transparency: informed consent in primary care (Hoard Brody)†, and I feel that this quote was a good one because it gets right to the point about signing consent forms: Physicians may also view informed consent as an empty charade, since they are confident in their abilities to manipulate consent by how they discuss or divulge information (Brody par 4). While reading this quote had e thinking about a lot of thing that we may not know about these consent forms because our doctors do not really tells us about them, yet the only thing they do is give it to us so that we can read it and sign the paper.However many of us may have a lot of questions that about signing a consent form a t the doctor's office and we may not think that it is very important to sign and most of us do not want to sign that paper and they doctors may do something to you cells, and you did not sign that paper the only person that you can be upset with is yourself because you did not ead that consent form all of the way, but the one that you was ready to do is not sign that paper and Just walk out the doctor's office.Another quote that I thought that Howard Brody wrote about in his article was: Some positive side-effects of this might be more focus on good diagnostic and therapeutic decision making on the physician's part, since it will be understood that the patient will be made aware of what the physician's reasoning process has been like, and better documentation of management decisions in the patient record (Brody middle of par 18). The speed of edical research together with drug companies race to create products has overtaken the system designed to keep people safe (Robert Davis par 2 ).While reading this quote from â€Å"U. S. : Human Medical Test Lack Oversight (Robert Davis)†, I feel that we should get a better understanding of the medical, and consent forms because if we don't read and understand something then we will signing something tor someone to take without us knowing. In conclusion many people may not understand why we should sign a consent form Just in the case something may happen to us while we are at the doctor's office or in the hospital.While reading these articles and the Henrietta Lacks book made me realize that signing a consent form is important because you do not give the doctors the rights to take anything from you that they did not ask for, but back in the day they could Just take anything that didn't belong to them; however, now you have to ask that patience if you can, but most of the time they will say no.

Ancient Views of the Concept of Marriage and the Family Essay

There are several aspects that constitute social life. These aspects include family, religion, leisure, sexuality, intellectual and creativity. The aforementioned aspects are evident in the ancient literature. However, both the Western and the Eastern had different views regarding these social aspects. The paper discusses Western and Eastern views of social life and responsibilities in ancient literature. To narrow down the research, marriage and the family were chosen. Both Western and the Eastern writers had different views regarding various issues surrounding marriage and the family. Ancient literature dates back A.D 476, and it underwent a series of transformations until the 16th century. During ancient times, many, philosophers and writers used various forms of writing to pass their messages. These forms included poetry, narration and even writing on stones. The recorded ancient from Greek, Egypt, Persia, Europe and some parts of Asia shows significant similarities and differences. To understand the matter introduced, we can consider views from the Greece and Persia, and compare them with views from Asia and Egypt. In these countries, a lot was written regarding social life and responsibilities. We shall also consider several works by different authors to support the arguments presented. Similarities Both the Western and Eastern literature talked about marriage and the family and the roles of the parties involved. A good example is Homer’s Novel, Iliad, which have several scenes of love and romance. One of its themes is military glory over family life. According to the novel, family is depicted as an important institution between two people. Homer constantly forces the characters in his writings to put the interests of their loved ones. From the novel, it is clear that a complete marriage can only be possible between a man and a woman. In addition, the novel suggests that women had a role to take care of their children while men went out for war. This was the case in Eastern parts of the world. Israel writers such as Jim West emphasized on the role of women in the family. He suggests that women were seen as custodians of their families. The two writings show similar characteristics regarding men’s responsibilities. The Iliad by Homer suggests that men had a responsi bility to protect their families from any form of attacks. A close examination of these ancient works portrays men as muscular persons who were supposed to protect the interests of the societies. Moreover, the ancient literatures by Euripides from Greece suggest that both man and a woman must complement one another. The same is shown by Emily Teeter, an Eastern ancient writer. In his novel, Ancient Egyptian and Family Life, Teeter points out that men and women are equal parties in the marriage. However, the novel suggests that ancient women from Egypt had a role to attend markets while men carried out hard jobs, which were suitable for the survival of the family (Minchin 22). Both Western and Eastern ancient literature values ethics in family matters. The following are various examples in support of this claim. Western ancient writers such as Plato and Aristotle came up with several ethical frameworks which were supposed to guide the members of the family. Marriage and the family were highly valued by these two great writers. According to Plato’s writings, family members were supposed to be guided by ethics of virtues. The writer came up with four virtues which are prudence, duty of care, love, justice and integrity. Moreover Eastern writers from Egypt and Israel valued ethics. A good example is The Pyramid Texts of Egypt, which talks about the journey of the soul to the eternity. The Pyramid is considered as literature because it has some moral lessons. They taught couples to practice ethics whenever they deal with each other. The literature suggests that a marriage is a journey that ought to have follow ethics (Pearson 234). Differences There are several differences between the Eastern and Western views of the marriage and the family as depicted in the ancient literature. The first one is the structure of the family. Eastern literature suggests that families in the East by 14th century were dominated by the husband. Women are depicted as subjects to men. According to a journal article, Ancient Israelite Marriage Customs by Jim West, men in ancient Israel were given more powers, which were dictated by the society. This is quite different Western view of the same issue. According to Homer’s novel, The Oddesy, women in the Western world during the ancient times were almost equal to men. Homer uses a number of women to show their roles in the society. A good example is where he uses examples of Circe and Calypso who never entertained exploitation from their male counterparts. However, Homer presents a way in which women’s status was lowered. In the novel, there are examples of women who only existed to sat isfy men’s sexual desires. According to this ancient work, this ruined the institution of marriage. From this we get a very crucial difference between the Western and Eastern view of the family. While Homer suggests that prostitution could happen freely in the Western world, this was highly discouraged in Eastern Literature. In fact, any woman who was found guilty of the offence was stoned to death. Most of the ancient Eastern writings make a lot of references to the Bible. A good example is presented in the journal article mentioned above. According to Eastern culture, it was wrong for a woman to make love with another man, apart from her husband. Surprisingly, men were allowed to do so. This shows that women presented in Eastern literature had little control of their life. Everything they did was already stipulated by the society (McDemont 67). Another key difference in the two views is the attitudes towards abortion. This was a critical issue in marriage and the family. The Eastern view suggests that couples married to procreate and fill the earth. As already mentioned an above, this was another reference of the Holy Bible. Israelites were among the communities that valued life and children. Ancient Greeks and Romans accepted abortion. They were not much concerned to protect unborn children. Early philosophers argued that it took 40 -80 days for a fetus to be formed. According to Aristotle, an Ancient philosopher, couples could practice abortion before sense of life had begun. He however believed that female embryos developed slowly than male ones. With regards to the subject of abortion, things were stickier in Eastern parts. Eastern culture did not allow abortion to take course in the society. The Eastern view regarding abortion was that anyone who caused miscarriage, he or she had to pay a fine to the husband of the wom an. The literature suggests that fetus was a property and it needed to be safeguarded by all means. This suggests that everyone in the Eastern society had a responsibility to support human life (Pepe 45). From the above analysis, it can be noted that both the Eastern and Western views on family had similarities and differences. Ancient Eastern writers seem to have been influenced greatly by the Bible in their writing. On the other hand, Western writers were critical on a given subject matter, and they often differed in opinions. References McDermott, M. H. Novel and Romance: The Odyssey to Tom Jones. Diss. The New University of Ulster, 1975. Minchin, Elizabeth. â€Å"Homer and the resources of memory: some applications of cognitive theory to the Iliad and the Odyssey.† (2001). Pepe, L. â€Å"Abortion in ancient Greece.† XIX Symposion of Greek and Hellenistic Law. 2013. Pearson, Lionel. Popular ethics in ancient Greece. Stanford University Press, 1962. Source document