ENGLISH LANGUAGE - Language in Theory and Practice Essay - 1

English LANGUAGE - Language in Theory and Practice - Essay ExampleAdvertising thus resorts into impalpable messaging to obtain attention, develop interest, and stimulate desire for the thing being advertised (Proctor, Proctor & Papasolomou-Doukakis, 200232).The Citizen grade ad contains multimedia texts written words, pictures of champion skier Chemmy Alcott dressed in ski attire and holding her skis, and a close-up of the model of Citizen Eco-Drive, the fool being promoted. In boldface capital letters is the word UNSTOPPABLE appears in two ways on the page.Metaphor is described as a rhetorical style of comparing two non-homogeneous objects, so that the characteristic of one object is transferred to the other. In this advertisement, opthalmic metaphor was used to effect visual persuasion (Miller, Hadjimarcou, & Miciak, 200060). In the ad, the visual metaphor is created between the skier and the watch, both facing the viewer frontally. The watch is unstoppable because it relie s on an inexhaustible energy supply. Inexhaustible energy is likewise implicitly attributed to Chemmy Alcott as a military issue of character. Furthermore, vector analysis enhanced by close-up shot identifies her direct stare at the viewer as a demand that also personally challenges the audiences belief and behaviour.Here, sexization is depicted no as attribute but as a relation of power and a process by which gender structures are created, reinforced and/or transformed (Norlander, 2000 in Lidestav & Sjlander, 2007352). Chemmy Alcott is depicted as the consummate athlete, a eye socket dominated by men. The reference is clearly gender based, as women in sports are a rarity. For women, the have unstoppable means that even if social norms tried to stop her, she would not. She does not detract from her femininity, however, which is why her watch is studded with 30 diamonds, a girls best friend, and with a subtle mother-of-pearl color, an